Boost your online copy’s effectiveness across all digital devices and channels with our hands-on 1-day training course.
-
9 October 20181 day
- £595.00 excl. VAT
-
5 December 20181 day
- £595.00 excl. VAT
Want to run this event in-house? Enquire about running this event in-house
Description
In this workshop you’ll learn copywriting techniques that can improve your copy’s performance by over 100%.
Programme
• Foundations
Learn how people read online, how to create a business case, philosophy & how to get a good brief.
• Best practices
You’ll spend most of the day discussing and engaging with exercises that cover issues such as: Vocabulary, Headings, Lists, Bold, Page summary, Links, Information scent, Sentences & Paragraphs & Concision.
• Mobile devices
Throughout the day, you’ll also learn how online copywriting’s best practices can be used to address the specific concerns of mobile devices.
• Evaluating online copy
You’ll learn how to use our ‘3-Levels of Analysis Model’ to evaluate and critique online copy.
• Search Engines, Email & Social Media
Modern online copywriters need to know their craft’s best practices for all these core areas. Learn the key issues (including: page length, link text & effective image/ video use) and get an edge in the marketplace!
Course Requirements: You won’t need to bring a laptop or tablet. For convenience, all the exercises are paper-based.
Who should attend?
You’ll benefit hugely from this course if you’re a writer transferring into digital. It has also greatly helped digital professionals who are looking to refresh their existing skills!
We’d also highly recommend the course for anyone who manages online copywriters. You might not need to do any writing yourself, but this course will help you to evaluate and critique others’ work.
For a more advanced look into: tone of voice, structure and concision, we recommend our Online Copywriting – Advanced course.
How will I benefit?
You’ll be in a much better position to:
- Sell the value of good online copywriting within your organisation
- Evaluate the quality of existing copy against best practice
- Write great online content that communicates, persuades and sells effectively
- Create best practice copy for mobile, search, email and social
- Train your team with best practice techniques
CPD Accreditation - As we’re a registered provider with the CPD Standards Office you’ll get an official CPD Certificate of attendance upon completion of the course. This can be used within your formal CPD record for a professional body, institute, or employer.
Trainer
Tim Fidgeon
Tim Fidgeon is one of the UK’s leading digital trainers and consultants. He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s. After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant.
He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors.
His articles on digital marketing and user experience have been published by: .net magazine, New Media Knowledge, Usability News & Web Standards Group
