Everyone is writing copy these days. Here's an intensive and rewarding workshop to help you develop your writing skills for all your online marketing needs.

  • 27 September 2018
    1 day
    London
    • £695.00 excl. VAT
  • 22 November 2018
    1 day
    London
    • £695.00 excl. VAT

    Want to run this event in-house? Enquire about running this event in-house

    Description

    Tone of voice, concision & psychology – these are our key topics in this in-depth sequel to our bestselling Online Copywriting course.  

    Programme

    Our advanced 1-day workshop offers lots of practical advice and hands-on exercises on the following critical issues:

    • Tone of voice 
    • Concision
    • Structuring your content
    • Page types
    • Psychology

    Course Requirements: We recommend that participants bring a laptop (or tablet) to support the re-write exercises.

    Who should attend?

    Anyone involved in online copy would benefit from this course – particularly if you’re responsible for your organisation’s tone of voice and/or want to make your copy more concise.

    Note: during the course, we assume that you are familiar with all the best practices and research covered in our online copywriting course.

    How will I benefit?

    After attending our ‘Online Copywriting – Advanced’ training course, you'll be able to:

    • Develop a tone of voice for your organisation
    • Structure your content in ways that support your audience
    • Make copy more concise
    • Create impactful copy using psychological insights

    What will I learn?

    Sharpen your online copywriting skills with our 1-day workshops. Some of the topics we’ll cover include:

    Tone of voice

    Step-by-step process to develop and communicate your organisation’s own tone of voice.  You’ll engage lots of exercises to help you to develop super-confidence in the process!

    Concision 

    A step-by-step process to help you make your content more concise.  We know that concision is a top priority for many organisations, so we have lots of in-depth exercises.

    Structuring content

    You will learn how to re-structure a significant piece of content.  We’ll also discuss how to exploit these principles:

    Structuring strategies

    Information need types

    Page types

    Best practices and exercises for: product/service pages (B2C and B2B), FAQs and instructional text

    Psychology 

    Tools to help you improve your copy using a knowledge of: personality types, cognitive biases and emotional content.

     

    We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

    Trainer

    Tim Fidgeon

    Tim Fidgeon is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s.  After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant. 

    He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors. 

    His articles on digital marketing and user experience have been published by: .net magazine, New Media Knowledge, Usability News & Web Standards Group