A comprehensive introduction to online PR and social media marketing - this one-day course is one of our most popular.

  • 12 December 2018
    1 day
    • £595.00 excl. VAT
    Register6 places remaining

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    You'll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement.


    Attendees will be able to evaluate their current approach to social media, reputation management and online PR. The workshop comprises a mixture of trainer led presentation, practical techniques on laptops as a group and individual exercises and discussion. The trainer will provide a number of up to date practical tips, tools and useful planning techniques that delegates can take from the classroom back to the office.

    Course Requirements: A wi-fi enabled laptop or tablet is required for this course. If you cannot bring your own please contact us to reserve a rental laptop at a cost of £50+VAT. 


    Who should attend?

    This course is ideal for communications, marketing, public relations and e-commerce professionals, looking for an introduction to using social media channels within a marketing strategy.


    How will I benefit?

    • Understand how to align your social media strategy against business objectives
    • Understand the risks of social media and plan effective strategies to manage your reputation online
    • To be able to apply a rigorous planning process to all stages of the social media lifecycle
    • To be able to evaluate appropriate channels, content, tools, techniques and resources for your social media activity
    • To be able to measure the success of your social media activity

    What will I learn?

    The course covers:

    • Examples of good/bad use of social media & online PR
    • Planning online PR and social media
      • Objectives and metrics
      • Research and mapping
      • Tools, tactics, targets and teams
    • Developing a strategy
    • Online reputation management


    We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.


    Michelle Goodall

    Michelle Goodall specialises in digital transformation, communications, content, community and social media strategies.

    Formerly Head of Digital at Lexis Public Relations, she has more than 19 years’ experience developing social media strategies, working on digital transformation projects and developing customer engagement strategies.

    Michelle’s clients, past and present, span many industries and include Dove, Direct Line, Charities Aid Foundation, Econsultancy, BBC, Building Research Establishment, Coca Cola, Domino’s, eBay, Camelot, Penguin Random House, Macmillan, Diageo, Boots, McCarthy & Stone, Agricultural and Horticultural Development Board and Barclaycard.

    She worked with LOCOG, the organising body for London2012, over a 4-year period and was involved in the highly successful social media/communications activity during the games itself.