UX (User Experience) improvements can radically increase your users’ engagement, conversions and loyalty.

  • 7 November 2018
    1 day
    London
    • £595.00 excl. VAT

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    Description

    Our 1-day training workshop will support and guide you in creating a great User Experience across all your digital platforms. 

    Programme

    •  Foundations 

    Definitions of usability and UX (User Experience).  Also, how to defeat the most common barriers to UX.

    • Usability principles & best practices 

    Including: Homepages, Landing pages, Navigation, Product and Service pages, Persuasion architecture, Search, Forms & Checkout.

    • User-Centred Design process 

    Including: Card sorting, Persona and Scenario creation, Usability testing, Rapid prototyping, Lean UX and Agile & Measuring success.

    • Your questions 

    The day will include lots of opportunities to discuss your specific areas of interest.

    Who should attend?

    Whether you are client-side or in an agency role, you’ll find this course extremely useful if you’re involved in any aspect of digital UX. For example, we’ve had great reviews from: Designers, Project managers, Digital managers, Project managers, Copywriters & Product owners.

    How will I benefit?

    Our 1-day Usability and UX (User Experience) course will empower you to: 

    • Build a business case for Usability and UX 
    • Design great User Experiences using UX principles and best practices  
    • Create a User-Centred Design process for your organisation 
    • Select and perform the appropriate User-Centred Design methods (such as card sorting and usability testing) 
    • Rate your organisation against the User Experience Maturity Model 
    • Specify success metrics for your usability and UX efforts

     

    CPD Accreditation - As we’re a registered provider with the CPD Standards Office you’ll get an official CPD Certificate of attendance upon completion of the course. This can be used within your formal CPD record for a professional body, institute, or employer.

    CPD

    Trainer

    Chris Rourke

    Chris has worked in the area of usability, accessibility, human computer interaction (HCI) and ergonomics for over 20 years.  He established User Vision in 2000 and quickly developed an enviable client list and a reputation for practical, thorough and affordable user centred design services to help clients gain a competitive advantage through improved usability. 

    Chris has worked with clients across all sectors including: financial services, public sector, retail e-commerce, travel & tourism, charity, media, telecoms pharmaceuticals and others.  Clients include: RBS, Emirates Airline, Cabinet Office, BBC, HSBC, IKEA, Pfizer, Orange, O2, Nokia, NCR, HP, the Scottish Government and Houses of Parliament among others.

    Chris holds a BSc. in Engineering Psychology from Tufts University and a MSc. in Ergonomics from the University of Michigan.