Consumers love video. It’s one of the most effective ways to educate, persuade and sell. Here's how to get to grips with all aspects of creating compelling video content.

  • 7 November 2018
    1 day
    London
    • £595.00 excl. VAT

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    Description

    Our 1-day training course will help to create great video content with strong ROI (Return on Investment). You’ll cover all the main issues: strategy, processes, messaging, creative and technology.

    Programme

    • Creating a business case

    Statistics, case studies and approaches that will help to engage your stakeholders and make the case for creating video content.

    • Research & audience building

    Techniques and tools that will help you to get an insight into what sorts of video are most likely to resonate with your audiences.

    • Creating effective content

    Practical, best practice advice on how to create compelling video content, including creating great video briefs for agencies. 

    • Targeting & distribution

    Ways to most effectively promote your video in order to maximise its value to your organisation, looking at paid, earned and owned media. We’ll also cover YouTube & other online video platforms (OVPs).

    • Measurement, reporting & continuous improvement

    Processes and templates that will help you to measure, report and optimise your videos’ performance and business value. Best practice advice for managing a video channel.

    Who should attend?

    If you’re currently using, or thinking of using video as a marketing tool, then this course is for you! Previous job titles have included: Marketing Managers, Digital Content Producers, Social Media Managers.

    How will I benefit?

    After you’ve attended this course, you’ll come away with:

    • The ability to write a great brief to support video creation
    • Increased confidence in managing the process of creating and distributing video (both in-house & through an external agency)
    • Approaches to engage influencers and manage risks
    • Greater understanding of measuring & optimising the effectiveness of your video
    • Practical advice to creative approaches & generating ideas that stand out
    • Clear understanding of the pros & cons of different video platforms

     

    CPD Accreditation - As we’re a registered provider with the CPD Standards Office you’ll get an official CPD Certificate of attendance upon completion of the course. This can be used within your formal CPD record for a professional body, institute, or employer.

    CPD

    Trainer

    Simon Crofts

    Simon is an expert in developing strategy and creative - that has to date achieved over 40 million views – as well as understanding audiences and objectives, cleverly targeting and engaging them and then embedding key messages into the content; creating measurable ROI, such as increased web traffic (1,200% increase for one client) or sales; achieving results for clients, with hugely successful, measurable returns on campaigns (one project saved the NHS over £1.3M).

    Simon has won a number of awards for his creative work, conceiving, writing and directing the Royal Television Society Award-winning ‘Speed Dating’ (with over 16 million views online) and the IVCA/New York Festival’s Gold-winning ‘Steamed Up’ social media campaigns. In 2014, he won a Cannes award for a film he wrote and directed for Lancashire County Council.

    He was a Governor for three years and guest lecturer at Staffordshire University, and is a judge for the New York Film & Television Festival. He regularly addresses senior audiences at events and seminars, including the Streaming Media Europe Conference and SMW London, and is regarded as an expert in using video to effectively reach an audience and drive measurable results.