The impact of digital has led to new ways of doing business, the automation of processes and the rise of new and unforeseen competition. As industries adapt, so too must organisations or face extinction.

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      Description

      Businesses that can embed a learning culture will be better able to manage continuous improvement in people, process and technology and remain competitive. 

      This roundtable aims to examine what approaches organisations are taking to learn faster than the competition to maintain competitive advantage. 

      Participants are invited to discuss:

      • People: How are marketers approaching their learning and development? How should they approach their learning and development? 
      • Process: What procedures do organisations have in place to support the learning and development of marketers?
      • Strategy: Do organisations have a clearly defined strategy in place to support the learning and development of marketing professionals? Should they? Who should be responsible for the learning and development of marketing professionals? 
      • How has the learning landscape changed? What role does technology have to play in supporting the learning and development of modern marketing professionals?

      Programme

      Held at Etc Venues, Bishopsgate Court, Liverpool Street, timings for this session are: 

      09:30 - 10:00 Registration, Tea/Coffee & Breakfast Pastries  

      10:00 - 11:30 Roundtable discussion (90 mins) facilitated by Econsultancy

      Who Should Attend?

      Exclusively available for Econsultancy Enterprise subscribers, these Roundtable sessions are best suited to those in senior positions. We ask that attendees have something to contribute to discussions as well as areas in which they'd like to learn to ensure conversation is beneficial to all. 

      We aim to ensure a healthy balance between brand and supply-side participation with subject experts in attendance to deliver an open, productive and rounded conversation for all. Attendance is limited to one participant per organisation. There are strictly no sponsors or journalists present. All roundtables are facilitated by Econsultancy.

      To find out more, please call the subscriptions team on 0207 970 4322 or email us on roundtables@econsultancy.com