Eighth year running, Digital Cream Singapore is part of Econsultancy’s international series of events to help brands, retailers and publishers improve their online businesses.

  • 15 November 2018
    1 day
    Singapore
    • Free

    Description

    This event's unique format is a 'hands-on' roundtable forum for the most senior client-side digital marketers in APAC to explore experiences, compare benchmark efforts, and discuss/learn from others who face the same challenges with suppliers, technologies and techniques. The roundtable format is a quick and sure-fire way to find out.

    Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 

    Exclusive to 80 senior client side marketers, Econsultancy's Digital Cream is one of the industry's landmark events for marketers to:

    • convene and network with like-minded peers from different industries
    • exchange experiences
    • compare benchmark efforts
    • explore the latest best practice
    • discuss strategies
    • learn from others who face the same challenges with suppliers, technologies and techniques. 

    In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas.

    Roundtable Format
    There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum out of your day.

    Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.

    Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering):

    1. Agile Marketing - Develop a more responsive & customer-centric approach

    2. Content Marketing Strategy

    3. Customer Experience Management

    4. Data-Driven Marketing & Marketing Attribution Management

    5. Digital Transformation - People, Process & Technology

    6. Ecommerce

    7. Email Marketing - Trends, Challenges & Best Practice

    8. Integrated Search (PPC/SEO) - Trends, Challenges & Best Practice

    9. Joining Up Online & Offline Channels and Data

    10. Marketing Automation - Best Practice & Implementation

    11. Mobile Marketing

    12. Online Advertising - Retargeting, Exchanges & Social Advertising

    13. Real-Time Brand Marketing - Using Data & Technology To Drive Brand Impact

    14. Social Media Measurement & Optimisation

    >> View past Digital Cream event photos (source: facebook page)

    Who Should Attend?

    Digital Cream Singapore is free to attend for senior client-side brand marketers - particularly those working for large organisations including publishers, retailers, the hospitality industry, governmental organisations, and have responsibility for managing or buying services for their digital marketing or ecommerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

    Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to Enterprise subscribers and the most senior job titles.

    Agencies & vendors are invited to discuss sponsorship opportunities with us. (Contact Jefrey Gomez, Managing Director, APAC at jefrey.gomez@econsultancy.com / +65 6653 1911)

    Download the sponsorship brochure here.

    Programme

    Time Activity
    08:30-09:15 Registration and Light Breakfast
    09:15-09:30 Welcome and Introduction
    09:30-10:45 1st Roundtable Session
    10:45-11:15 Morning Break (coffee/tea & canapés served)
    11:15-11:45

    1st Keynote

    11:45-13:00 2nd Roundtable Session
    13:00-14:00 Lunch and Networking
    14:00-14:30 2nd Keynote
    14:30-15:45 3rd Roundtable Session
    15:45-16:30 Moderators Summary Panel and Q&A
    16:30-17:30 Networking Cocktail Reception (beverages & canapés served)

    Diamond Sponsor:

    magento

    Platinum Sponsors:

    oracle

    emarsys

    CtrlShift
    Tealium