A 2-day masterclass covering the three key pillars of digital marketing to grow your business on a mobile and social web.

  • 10 December 2018
    2 days
    • $1,299.00 excl. GST
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    The rise of a digital world means we now find most of our information online. We read blogs, newspapers and watch videos for education, news and entertainment. We check out online product reviews before we buy anything. We do our research about products and services before we pick up the phone or even send an enquiry email. All this information is content and today that means content ideation and creation is vital in growing a business in a digital world.

    We will also look at the different types of content for the social media including Facebook, Twitter, Instagram, LinkedIn and others.

    The web is a crowded space with over 1 billion websites so merely publishing content is not enough. You need to get attention and eyeballs to your website and content. In a digital world this equals traffic. The second session explores the different ways you can grow your traffic and get people to see your brand and engage with your content.

    We will discover how to convert web and social traffic into leads, sales and loyalty for your business. Learn why traffic and content on their own is not enough. Find out the secrets to using copywriting, art, technology and automation to build your business.

    Done in partnership with: e2i

    For enquiries, please contact us at +65 6653 1911 or
    email apac@econsultancy.com.

    Course Fee: SGD 3,900/pax | *SGD 1,299/pax (After subsidy)

    Early Bird Rate: SGD 1,199/pax (register by 30th November 2018)

    Bulk Rate (3 or more): SGD 1,149/pax (used in conjunction with early bird rate)

    Bulk Rate (3 or more): SGD 1,174/pax

    Who Should Attend?

    Marketers, senior managers and business owners who want to grow your business on a mobile and social web.


    Topic 1: How to Create Content that Grows Your Business

    • Module 1 - Introduction
    • Module 2 - Know your audience
    • Module 3 - What content do you have?
    • Module 4 - What content do you need to create?
    • Module 5 - Optimising content
    • Module 6 - Wrapping it up

    Topic 2: How to Grow Your Traffic

    • Module 1 - Introduction
    • Module 2 - How earn and get traffic for free
    • Module 3 - How to accelerate your traffic growth and online attention by paying for it
    • Module 4 - Wrapping it up

    Topic 3: How To Convert Traffic into Leads and Sales

    • Module 1 - Introduction
    • Module 2 - The three primary goals for conversion
    • Module 3 - Content that converts
    • Module 4 - Wrapping it up



    Jeff is an entrepreneur, blogger, author, marketer and keynote speaker and works with brands to optimize their global digital brand with emerging technologies, content, social media and digital marketing.

    His mission: "Inspire and educate people to win at business and life in a digital world".

    He has spent most of his career involved with information technologies, telecommunications and the web.

    Since starting his blog he has educated and inspired over 25 million people to transform their lives and businesses.

    Achievements include:

    • Listed on Forbes as one of the "Top 20 Influencers of CMOs" - 2017
    • Ranked by Apollo Research in the "Top 20 Influencers of Digital Marketers in the USA" - 2016
    • #1 Global "Digital Marketing Influencer" - 2016
    • #1 Content Marketing Influencer from 6M+ daily web updates in 2015 by Appinions
    • Listed as the #1 Content Marketing Influencer by Onalytica - 2016 & 2015
    • Featured in Inc.com's "20 Digital Marketing Experts to Follow on Twitter" - 2015
    • Ranked #8 on Forbes "The World's Top 40 Social Marketing Talent" - 2014
    • World's #1 Business Blogger
    • Author of the book which appeared on several best selling lists on Amazon - "Blogging the Smart Way - How to Create and Market a Killer Blog with Social Media"