Intensive 2-day course covering the complete life cycle of Social Media Marketing. Learn how to leverage powerful social media channels, explore influencer marketing & generate online word-of-mouth.

  • 23 May 2019
    2 days
    • $1,200.00 excl. GST
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    Intensive 2-day course covering the complete life cycle of Social Media Marketing. Take advantage of powerful social media channels like Facebook, Instagram, YouTube and LinkedIn for your marketing. Explore Influencer Marketing & generate online word-of-mouth.


    This popular 2-day course is UK’s most popular introduction to social media and influencer marketing course. This is a great place to start understanding the impact of social media like Facebook, Instagram, LinkedIn and YouTube on your business and how to take advantage of these opportunities for your business.

    You will learn to look at the effects of social media on marketing communications and PR and develop an online influencer marketing strategy to develop online word-of-mouth. Attendees will be able to evaluate their current approach to social media, reputation management and influencer marketing.

    The workshop uses a mix of presentation, case studies, practice techniques, class discussions and role plays.

    Who Should Attend?

    The course is ideal for marketing professionals, management staff and business owners looking for an intensive introduction to using social media channels within a marketing strategy.


    Upon completion of this course, you will be able to:

    • Understand how to align your social media strategy to your overall business objectives
    • Evaluate appropriate channels, content, tools, and techniques for your social media activity
    • Understand the risks of social media and plan effective strategies for online reputation management
    • Develop an influencer marketing to attract influencers and generate online word-of-mouth
    • Measure success of your social media activity


    This 2-day course covers:

    Setting the Stage

    • The social media landscape
    • Positive and negative case studies

    The Case for Social Media

    • Global and local trends
    • Implications for business and marketing

    Social Media Channels

    • Major channels like Facebook, Instagram and YouTube
    • Growing channels like LinkedIn, Snap and more

    The Development Process

    • Building a social media marketing plan
    • Guide to content marketing and writing
    • Process for responding and engaging

    The Case for B2B Companies

    • How B2B companies are leveraging on social media
    • Closed social media groups

    Social Media Considerations

    • Social media policy
    • Social media resourcing
    • In-sourcing vs outsourcing
    • Reputation & crisis management

    Influencer Marketing

    • The psychology of influence
    • Online vs offline word of mouth, and finding key influencers
    • Creating an influencer marketing plan & managing influencers

    Social Media Measurement

    • The ROI in Social Media Marketing
    • Tools and Dashboards

    Course Fee: SGD 1,200 per participant

    Early Bird Discount: Register 30 days before course start date to enjoy 10% discount

    Group Discount: Register for 3 or more participants to enjoy 5% discount


    Richard Wong is a digital and social media practitioner and consultant and has more than 2 decades of corporate and entrepreneur experience and has worked in MNC firms holding management, sales and marketing positions. He has extensive market exposure from North to South Asia, and an in-depth knowledge of how an organization operates from Human Resource, Customer Service, Public Relations, Events Management, Sales Management and Marketing. He has worked in the Retail, Industrial, Manufacturing, FMCG, Food, Services and Information Technology industries.

    Today, his knowledge and experience allow him to integrate, implement and apply them to his Digital and Social Media methodologies. Embark Social, the digital media firm he founded, uses these methodologies with great success for clients such as Cisco, Toshiba, Singapore Press Holdings, Surbana Jurong, Thomson Medical, Hella, Asiatravel and many other MNCs and SMEs.

    He was also interviewed on Singapore Official 938Live radio station, many talks in the subject of Social Media for major events such as the Malaysia Institute Accountants International Accountants Conference 2012 and the 5th Enterprise Development Centre Conference by Spring Singapore. He is also a nominee for the Singapore Spirit of Enterprise Award, 2012. Richard holds an Advanced Certificate in Training and Assessment awarded by the Workforce Development Agency, Singapore.