Our one-day course will enable you to start making immediate, practical improvements to your online copy.

  • 3 June 2019
    1 day
    • $695.00 excl. GST
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    Our one-day course will enable you to start making immediate, practical improvements to your online copy.


    Online copy remains an essential part of brand marketing. Websites, online advertising, blog posts, social media updates, and company white papers all require well-structured and concise copy, each with their own best practices.

    Our best-selling online copywriting course includes instruction and hands-on exercises to help you communicate, persuade and sell more effectively across all online channels. We’ll show you copywriting techniques that can boost the performance of all of your online writing and help you write about complicated subjects using simple language.

    Who Should Attend?

    Anyone involved in online copy would benefit from this course – particularly if you’re responsible for your organisation’s tone of voice and/or want to improve the quality of your writing.

    On previous courses, we've worked with stakeholders at all levels including business owners, marketing & website managers, project managers and content editors.


    By the end of the one-day course, you will

    • Understand how people read online
    • Write more effective online copy
    • Feel confident evaluating online copy
    • Improve your writing for search engines and social media
    • Be able to combat writer's block effectively


    Part 1: Overview of online copywriting

    • How do people read online?
    • Online content types
    • The writing process

    Part 2: Assembling your tools

    • Best practices for writing online
    • Writing with style and good grammar
    • Define your audience
    • Finding your voice
    • Telling a story

    Part 3: Putting the tools into practice

    • Writing effective headlines and calls-to-action (CTAs)
    • Structuring copy for impact and attention
    • Producing persuasive short and long-form copy
    • Finishing strongly to maximize business benefit

    Part 4: Copywriting at work

    • Writing for your company
      • Marketing material
      • Blog posts
      • Emails and newsletters
      • Social media updates
    • Writing for search engines
    • How to review, edit and improve your own writing
    • Overcoming writer’s block

    Course Fee: SGD 695 per participant

    Early Bird Discount: Register 30 days before course start date to enjoy 10% discount

    Group Discount: Register for 3 or more participants to enjoy 5% discount



    Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics (http://econsultancy.com/blog/authors/jeff-rajeck).

    For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology.

    Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media.

    Before working in digital media, Jeff provided analytics training to Standard Chartered Bank, The Singapore Exchange, and hedge funds. Originally from Chicago, Jeff has worked on Internet information systems for 20 years, including 10 years of managing a team of system analysts at Thomson Reuters.

    Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a Master's in Computing from Manchester Metropolitan University (UK), and a Master's in Financial Engineering from Nanyang Technological University (Singapore).

    Jeff is also a proud father of 3 and enjoys spending time with family - as well as the rare moments of peace and quiet.