Intensive and immersive 3-day Masterclass covering all aspects of content planning, production, promotion and progress.

  • 19 February 2019
    3 days
    London
    • Earlybird discount £1,525.50 excl. VAT
    • £1,695.00 excl. VAT

    Want to run this event in-house? Enquire about running this event in-house

    Description

    Great content is the most cost effective way to engage with your audience.

    But how do you ensure that you’re giving yourself the best chance of success? Our 4-P approach will guide you through the process of creating a great content marketing programme. 

    You’ll also learn how to develop a ‘Content Recipe’ that will help you to generate content ideas, built on powerful audience insights and the priorities of your organisation.

    Programme

    • Definitions & Business Case
    • Plan
      • KPIs & Objectives
      • Identifying challenges
      • Audience research
      • Your ‘Content Recipe’
      • Personae
      • Editorial calendars
      • Process design
      • Repurposing opportunities
    • Produce
      You’ll learn best practices on creating the following types of content:
      • Copywriting
      • Web design & conversion optimisation
      • Infographics
      • Video
      • Podcasts
    • Promote
      You’ll learn best practices on the following ways to promote your content:
      • ‘Honey Pot’ vs ‘Safari’ approaches
      • Search (SEO and PPC)
      • Email
      • Social Media & Influencer Marketing
      • Mobile marketing techniques (including App Store Optimisation)
    • Progress
      • Auditing your content
      • Managing domain experts
      • Documentation & support
      • Measuring success
      • Ongoing management
    • Next steps for your organisation….

    Who should attend?

    If you’re involved in planning, creating or managing content, this course is for you!

    What will I learn?

    At the end of this workshop, you’ll have deep knowledge and understanding of all critical aspects of content marketing, with the confidence to:

    • Directly map your content production to audience insights and business objectives
    • Develop an efficient and effective workflow for your content production
    • Create higher quality content (copy, video, infographics…)
    • Better promote your content through all the main channels (search, social, email…)
    • Specify a measurement strategy that provides actionable insights 
    • Iterate your content marketing efforts over time

    In-Company training

    This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

    Trainer

    Tim Fidgeon

    Tim Fidgeon is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s.  After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant. 

    He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors. 

    His articles on digital marketing and user experience have been published by: .net magazine, New Media Knowledge, Usability News & Web Standards Group