Intensive and immersive 3-day Masterclass covering all aspects of content planning, production, promotion and progress. Can we help? Call the team on 020 7970 4167 or email training@econsultancy.com.

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      Description

      Great content is the most cost effective way to engage with your audience.

      But how do you ensure that you’re giving yourself the best chance of success? Our 4-P approach will guide you through the process of creating a great content marketing programme. 

      You’ll also learn how to develop a ‘Content Recipe’ that will help you to generate content ideas, built on powerful audience insights and the priorities of your organisation.

      Programme

      • Definitions & Business Case
      • Plan
        • KPIs & Objectives
        • Identifying challenges
        • Audience research
        • Your ‘Content Recipe’
        • Personae
        • Editorial calendars
        • Process design
        • Repurposing opportunities
      • Produce
        You’ll learn best practices on creating the following types of content:
        • Copywriting
        • Web design & conversion optimisation
        • Infographics
        • Video
        • Podcasts
      • Promote
        You’ll learn best practices on the following ways to promote your content:
        • ‘Honey Pot’ vs ‘Safari’ approaches
        • Search (SEO and PPC)
        • Email
        • Social Media & Influencer Marketing
        • Mobile marketing techniques (including App Store Optimisation)
      • Progress
        • Auditing your content
        • Managing domain experts
        • Documentation & support
        • Measuring success
        • Ongoing management
      • Next steps for your organisation….

      Who should attend?

      If you’re involved in planning, creating or managing content, this course is for you!

      What will I learn?

      At the end of this workshop, you’ll have deep knowledge and understanding of all critical aspects of content marketing, with the confidence to:

      • Directly map your content production to audience insights and business objectives
      • Develop an efficient and effective workflow for your content production
      • Create higher quality content (copy, video, infographics…)
      • Better promote your content through all the main channels (search, social, email…)
      • Specify a measurement strategy that provides actionable insights 
      • Iterate your content marketing efforts over time

      In-Company training

      This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

      Trainer

      Tim Fidgeon

      Tim Fidgeon is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s.  After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant. 

      He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors. 

      His articles on digital marketing and user experience have been published by: .net magazine, New Media Knowledge, Usability News & Web Standards Group