It is vital to understand how data and analytics can help drive business goals. Over the course of 2 days we will work through real sales and marketing data to uncover actionable insights and deliver real campaign analysis and forecasting recommendations. Can we help? Call the team on 020 7970 4167 or email

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      Who should attend?

      This course is for anyone who wants to learn how to tell a compelling story with data. However, it may be particularly suitable for people with a background in business or marketing looking to advance their skills. You do not need any prior knowledge of statistics or analytical techniques to attend this course.


      How will I benefit?

      • Accelerated learning - perform complex statistical analyses within 2 days
      • Empowers interactions with agencies, what are you really delivering for me?
      • De-mystifies the jargon and fear around statistics
      • Improves overall ability to understand and use data


      What will I learn?

       Upon completion of this course, you will:

      • Be able to analyse and understand the impact of business or marketing activities and recommend clear actions
      • Be able to analyse data to understand better how customers interact with your business and brand
      • Be able to uncover the hidden stories in data
      • Know what separates a good visualization or statistics from a bad visualization or meaningless statistic
      • Be able to analyse complex datasets outside of Excel, using Python

      Course Requirements

      A wi-fi enabled laptop with Python installed.


      Andrew Hood

      Andrew Hood cut his internet teeth in 1999, heading up technical operations of the largest global hotel website of the dotcom boom (, which subsequently sold to Sabre via OTC and

      He then co-founded a B2B internet exchange in 2001, developed a return on investment tracking tool for search in 2003 and launched a marketing-friendly web analytics tool in 2004.

      Andrew is currently Managing Director of Lynchpin, an independent analytics consultancy which he founded in 2005. He leads a multi-disciplinary team across client engagements including Experian, Canon, HSBC, Cartoon Network, Tesco Bank, Dyson, New Scientist and the Government Digital Service.