It is vital to understand how data and analytics can help drive business goals. Over the course of 2 days we will work through real sales and marketing data to uncover actionable insights and deliver real campaign analysis and forecasting recommendations.

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      Description

      Who should attend?

      This course is for anyone who wants to learn how to tell a compelling story with data. However, it may be particularly suitable for people with a background in business or marketing looking to advance their skills. You do not need any prior knowledge of statistics or analytical techniques to attend this course.

       

      How will I benefit?

      • Accelerated learning - perform complex statistical analyses within 2 days
      • Empowers interactions with agencies, what are you really delivering for me?
      • De-mystifies the jargon and fear around statistics
      • Improves overall ability to understand and use data

       

      What will I learn?

       Upon completion of this course, you will:

      • Be able to analyse and understand the impact of business or marketing activities and recommend clear actions
      • Be able to analyse data to understand better how customers interact with your business and brand
      • Be able to uncover the hidden stories in data
      • Know what separates a good visualization or statistics from a bad visualization or meaningless statistic
      • Be able to analyse complex datasets outside of Excel, using Python

      Course Requirements

      A wi-fi enabled laptop with Python installed.

      Trainer

      Tim Bush

      Tim is a Senior Data Scientist at Lynchpin Analytics, an independent analytics consultancy providing Data Science and Data Strategy services. He has over 5 years teaching experience from his time as a researcher at the University of Edinburgh and the University of Amsterdam.

      Tim became interested in analytical techniques while studying for his PhD in Physics. Combining knowledge from his research background with a desire to drive practical results, he now spends his time modelling complex business problems and coaching teams on how to implement the outputs.