Learn how to set up and implement your Facebook advertising, using relevant case studies and hands on practice.

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      Description

      There are 4.8 million people on Facebook in Singapore currently, with 85% penetration (According to Facebook Ad Manager 2018) therefore it is vital for brands to understand how to reach and engage with existing and potential customers on this channel.

      We will give you an overview on how to plan a campaign for Facebook in order to generate leads/increase brand awareness, how to execute these campaigns and lastly how to measure the success. The course will include tips on how to set up and implement your Facebook advertising, using relevant case studies and hands on practice during the session.

      As this is a hands-on course, participants will need to bring their laptops. 

      Done in collaboration with NTUC U Associate

      COURSE FEE

      • S$80 per participant (exclu. GST)
      • Exclusive $10 discount for NTUC Members or Econsultancy Paid Subscribers (kindly email apac@econsultancy.com with your Full Name & NRIC/FIN for your exclusive promo code)

      NTUC Members can claim up to 50% of course fees through UTAP. More information can be found here

      Econsultancy courses in APAC are delivered in partnership with ClickAcademy Asia. 

      Click here for ClickAcademy Asia's Refund Policy. 

      Trainer

      Elizabeth worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers.

      Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia.

      Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.