Learn how to set up and implement your Facebook advertising, using relevant case studies and hands on practice

  • 11 February 2019
    2 hours, 30 minutes
    Singapore
    • $80.00 excl. GST
    None of these dates work for you? Suggest another date & time

    Description

    Learn how to set up and implement your Facebook advertising, using relevant case studies and hands on practice

    Programme

    There are 4.8 million people on Facebook in Singapore currently, with 85% penetration (According to Facebook Ad Manager 2018) therefore it is vital for brands to understand how to reach and engage with existing and potential customers on this channel.

    We will give you an overview on how to plan a campaign for Facebook in order to generate leads/increase brand awareness, how to execute these campaigns and lastly how to measure the success. The course will include tips on how to set up and implement your Facebook advertising, using relevant case studies and hands on practice during the session.

    Done in collaboration with NTUC U Associate

    Course Fee: S$80 per participant (GST is applicable)

    Exclusive $10 Discount for NTUC Members / Econsultancy's Paid Subscribers

    (kindly email apac@econsultancy.com with your Full Name & NRIC for your exclusive promo code)

    Trainer

    Elizabeth worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers.

    Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia.

    Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.