Learn how to set up and implement your YouTube marketing, using relevant case studies and hands on practice.
30 April 20192 hours, 30 minutes
- $80.00 excl. GST
4 June 20192 hours, 30 minutes
- $80.00 excl. GST
YouTube is becoming more and more popular in Singapore and currently has 4 million users who spend on average 2 hours watching videos every day (Kantar data 2018). 60% of Singaporeans find YouTube useful when researching products and services, underlying how influential this channel can be.
Our course will give you an overview of how your organisation can use YouTube as part of your marketing mix to attract new customers and showcase your brand. The course will include tips on how to set up and implement your YouTube marketing, using relevant case studies and hands on practice during the session.
As this is a hands-on course, participants will need to bring their laptops.
Done in collaboration with NTUC U Associate
S$80 per participant (exclu. GST)
Exclusive $10 discount for NTUC Members or Econsultancy Paid Subscribers
(kindly email firstname.lastname@example.org with your Full Name & NRIC/FIN for your exclusive promo code)
NTUC Members can claim up to 50% of course fees through UTAP. More information can be found here.
Elizabeth worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers.
Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia.
Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.