Learn how to set up and implement your email marketing campaign, using relevant case studies and hands on practice.
8 November 20192 hours, 30 minutes
- $80.00 excl. GST
6 December 20192 hours, 30 minutes
- $80.00 excl. GST
Email marketing is still a key marketing tool and is often underutilised as an effective communications channel. There is a plethora of automation tools, scheduling platforms and ways to make engaging content and its challenging to work out which option is right for your business.
This course gives an overview of the different tools available to you, and also reviews best practice for email marketing templates, content and subject lines. The course will include tips on how to set up and implement your email marketing, using relevant case studies and hands on practice during the session.
As this is a hands-on course, participants will need to bring their laptops.
Done in collaboration with NTUC U Associate
- S$80 per participant (exclu. GST)
- Exclusive $10 discount for NTUC Members or Econsultancy Paid Subscribers (kindly email email@example.com with your Full Name & NRIC/FIN for your exclusive promo code)
NTUC Members can claim up to 50% of course fees through UTAP. More information can be found here.
Econsultancy courses in APAC are delivered in partnership with ClickAcademy Asia.
Click here for ClickAcademy Asia's Refund Policy.
Elizabeth worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers.
Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia.
Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.