Get an overview of the different mobile platforms for marketing communications and learn how to set up a mobile marketing campaign.
27 May 20192 hours, 30 minutes
- $80.00 excl. GST
17 June 20192 hours, 30 minutes
- $80.00 excl. GST
Mobile marketing encompasses how we engage with customers via mobile platforms. As most of us use mobile devices to gain information on brands and service, you need to ensure you know how and where to engage with your customers. Understanding what techniques and content really resonate with your customers will help you to build profitable relationships.
Th course will give an overview of the different mobile platforms available for marketing communications and will include tips on how to set up a mobile marketing campaign.
As this is a hands-on course, participants will need to bring their laptops.
Done in collaboration with NTUC U Associate
S$80 per participant (exclu. GST)
Exclusive $10 discount for NTUC Members or Econsultancy Paid Subscribers
(kindly email firstname.lastname@example.org with your Full Name & NRIC/FIN for your exclusive promo code)
NTUC Members can claim up to 50% of course fees through UTAP. More information can be found here.
Elizabeth worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers.
Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia.
Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.