Learn to plan your digital marketing campaigns, monitor and track results then pull out key learnings to improve future campaigns.
22 May 20192 hours, 30 minutes
- $80.00 excl. GST
13 June 20192 hours, 30 minutes
- $80.00 excl. GST
Project management is vital to ensure your marketing activities are designed to meet your objectives in the most efficient way. With the constant developments and innovations in digital marketing, it can be challenging to put together the most effective campaign for your business.
The course will enable you to plan your digital marketing campaigns most effectively, monitor and track results in order to optimise your campaigns and then pull out key learnings to improve future campaigns.
As this is a hands-on course, participants will need to bring their laptops.
Done in collaboration with NTUC U Associate
S$80 per participant (exclu. GST)
Exclusive $10 discount for NTUC Members or Econsultancy Paid Subscribers
(kindly email firstname.lastname@example.org with your Full Name & NRIC/FIN for your exclusive promo code)
NTUC Members can claim up to 50% of course fees through UTAP. More information can be found here.
Elizabeth worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers.
Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia.
Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.