Sean Cole

About Sean Cole

Burger Kind Mouldy Whopper

The best social media stories & campaigns from February 2020

For February’s social media roundup, we’ve got campaigns from Burger King, Yorkshire Tea, and Tesco as well as your usual dose of platform news. Don’t forget to browse our social media reports and articles, or why not take some training and attend our Fast Track Paid Social course. Tesco releases its #SkinTonePlasters UK retail giant […]

What do the new Ofcom proposals mean for social media marketing? We ask some social media experts

This week, the UK Government has proposed giving the Office of Communication (Ofcom) the necessary powers to regulate social media companies; specifically focusing on harmful content being posted to websites that allow the sharing of user-generated content. In a response to consultations over the Online Harms White Paper released last April, the UK government will […]

The best social media stories and campaigns from January 2020

This is our first social roundup of 2020 and we’re kicking off the year with some of the biggest platform news and campaigns, including Facebook for Super Bowl LIV, NBC for the Olympics, and First Direct. Enjoy! And don’t forget to browse our social media reports and articles, or why not take some training and […]

black friday

The best digital marketing stats we’ve seen this week

Welcome to our weekly roundup of digital marketing stats, brought to you this week by me, Econsultancy’s Social Media Manager. We’ve got some Black Friday insight, stats on Instagram sponsored posts, and an assessment of the proportion of digital media now traded programmatically. Don’t forget to check out the Internet Statistics Database for more. Black […]

Three keys to Coca-Cola’s success on social media

In 2019, the general state of play of social media for FMCG brands has transformed from its product-focused beginnings to a more content-driven approach.  As social media has evolved and matured, consumers’ thirst and expectation for original, authentic content have increased exponentially… and the world’s biggest brands are not excused.   Coca-Cola is one such brand that has […]

How Movember grew to five million Mo Bros and Sistas

Movember’s Global Marketing Director, Paul Mitcheson, spoke on day one of the Festival of Marketing 2019 last month and shared the steps the organisation took to become a global movement for men’s health, and how he thinks Movember will have a lasting impact in the future.

The best social media stories and campaigns from September 2019

September’s social media roundup includes platform news from Snapchat, Instagram and YouTube, as well as campaigns from Oxfam, the COPI and Google. Without further ado, let’s get into it. (Remember to check out our bundle of Social Media Best Practice Guides, and Econsultancy subscribers can also watch our latest social media webinar on demand) The Rundown […]