Picture of Sean Donnelly, Senior Analyst, Econsultancy

Sean Donnelly

About Sean Donnelly

Senior Analyst

As a Senior Analyst, Seán Donnelly advises clients via industry-leading research and briefings covering marketing, innovation and technology.

His background is in innovation management. Before joining Econsultancy, Seán worked at Dublin City University (DCU) where he led the delivery of over 150 digital marketing, ecommerce and elearning consulting projects with SMEs and international businesses. An award winning educator, he has lectured in digital marketing at Dublin City University, University College Cork, National University of Ireland and Cass Business School.

He was also at the forefront of digital marketing training in Ireland. He led a digital outreach project called Techspectations, which delivered more than 15,000 seats of free digital marketing training through a syllabus of marketing workshops and bootcamps attended by professional marketers and business owners.

Seán holds a BA in International Business and Languages (German and Spanish) and a Masters in Electronic Commerce from Dublin City University.

Reports by Sean

Explosion of colored powder on black background

Short Guide to Skills of the Modern Marketer

 Introduction This guide summarises the key findings from Econsultancy’s Skills of the Modern Marketer report, which examines the changing marketing landscape and the key skills required to be successful in this environment. It outlines three of the most important areas for marketers to focus on – knowledge of marketing concepts, understanding of data as a […]

How Marketers Learn

1. Introduction Rapid changes in customer behaviour and digital markets have forced many organisations to rethink the structure of their marketing teams. They want to take advantage of new tools and build the capabilities and tools that are available to the modern marketer. In response to these changes, Econsultancy conducts ongoing research to identify a […]

Explosion of colored powder on black background

Skills of the Modern Marketer

1. Foreword When I ask senior marketers to tell me what marketing framework they are most familiar with, they often suggest the 4Ps (Product, Price, Place and Promotion). This model was first published in 1960 by American marketing professor Edmund Jerome McCarthy in his book Basic Marketing: A Managerial Approach. This was in an era of […]

Blogs by Sean

military-helmet

What marketing leaders can learn about professional development from the military

While conducting research for Econsultancy’s How Marketers Learn report, I spent some time wondering about what company or industry represented best practice in terms of providing development opportunities to its staff which in turn would result in a more effective organisation.

Fortuitously, at around this time I bumped into a retired member from the British Armed Forces. It turns out that there’s quite a lot that professional organisations can learn from the military.