As a Senior Analyst, Seán Donnelly advises clients via industry-leading research and briefings covering marketing, innovation and technology.
His background is in innovation management. Before joining Econsultancy, Seán worked at Dublin City University (DCU) where he led the delivery of over 150 digital marketing, ecommerce and elearning consulting projects with SMEs and international businesses. An award winning educator, he has lectured in digital marketing at Dublin City University, University College Cork, National University of Ireland and Cass Business School.
He was also at the forefront of digital marketing training in Ireland. He led a digital outreach project called Techspectations, which delivered more than 15,000 seats of free digital marketing training through a syllabus of marketing workshops and bootcamps attended by professional marketers and business owners.
Seán holds a BA in International Business and Languages (German and Spanish) and a Masters in Electronic Commerce from Dublin City University.
Introduction This guide summarises the key findings from Econsultancy’s Skills of the Modern Marketer report, which examines the changing marketing landscape and the key skills required to be successful in this environment. It outlines three of the most important areas for marketers to focus on – knowledge of marketing concepts, understanding of data as a […]
Most business leaders understand that innovation typically comes from the edges of the business, not its core. That is why many companies will create R&D or innovation functions, separate from day-to- day operations.
The subject of AI is mired in hype.
AI proponents point to utopian futures where computers serve humanity and help us to achieve immortality while sceptics worry about the existential threat of computers choosing to make humans extinct!
While conducting research for Econsultancy’s How Marketers Learn report, I spent some time wondering about what company or industry represented best practice in terms of providing development opportunities to its staff which in turn would result in a more effective organisation.
Fortuitously, at around this time I bumped into a retired member from the British Armed Forces. It turns out that there’s quite a lot that professional organisations can learn from the military.
Programmatic advertising continues to grow rapidly, but despite a lot being written about it and a range of conferences dedicated specifically to the topic, it would seem that marketers still need to educate themselves on what programmatic is, how it can be deployed strategically and how best to manage it.