April 8th, 2020 | 3:00pm BST, 10:00am EDT
Consumers are asking more complex questions than ever. With technology and customer expectations changing rapidly, it can be easy to let your search experience get stuck in the past.
Traditional search consisted of keywords and blue links. In the queries of today, consumers want answers that identify ratings, locality, opening times and more. We are typing, tapping and talking into more devices than ever. But if your brand can’t provide the right information for the question — who answers at their moment of intent?
Join Yext to find out how you can future-proof your brand’s search strategy.
You will discover:
- How to map the customer journey across AI-powered discovery services
- How fundamental shifts in search have changed customer expectations
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