Search Marketing

The latest search marketing best practice, case studies, trends, training and more. From search engine optimisation to pay-per-click

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"50% of global marketers consider SEO as the most effective tactic used to achieve an organic search and social media strategy"

Browse, save and export 1,000+ search-related statistics and charts in the Internet Statistics Database. Constantly updated to reflect the latest findings.

Latest Research, Trends and Best Practice

SEO Best Practice: Benchmarking and Auditing

1. Introduction Benchmarking a company’s performance against an external measure may seem challenging, but with an understanding of the types of benchmarking processes and which information to benchmark within each type companies can ensure they are measuring the right changes. Auditing a company’s performance against various metrics is an important part of understanding where the […]

SEO Best Practice: Changes in SEO

1. Changes in SEO Contributor The following report has been written by Chris Green, Head of Search at StrategiQ. The following report summarises the key changes in search since 2016, when the last Econsultancy SEO Best Practice Guide was published. Changes to SEO came thick and fast during that period, and show no sign of […]

SEO Best Practice: Guidelines and Compliance

1. Introduction There are search engine rules, as well as legal regulations, which govern all accessible internet content. All activities that happen on the internet are governed by these rules and regulations. Non-adherence to search engine rules can result in reduced visibility, while violation of the regulations can result in hefty fines and even imprisonment. […]

SEO Best Practice: Technical SEO

1. Introduction Technical SEO can mean the difference between a website ranking well or not ranking at all. Technical SEO skills have become increasingly important because search engines such as Google factor site performance into their algorithms, especially given the growth of mobile. Each technical, design and content decision will affect technical SEO. However, technical […]

PPC

What PPC is, how it works, the different ad formats and the importance of optimisation.

Keyword strategy

How to approach keyword analysis and the impact of different types of keywords on CPC.

Fast Track Training: SEO Marketing

Search Engine Optimisation (SEO) is becoming increasingly tricky. This training course will enable you to build an organic search marketing strategy, helping attract the right kind of visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace.

1-day course | various dates | London

Search Marketing Performance Benchmarks

What does good look like? Search and compare against search marketing performance metrics, from cost per click to click-through rate, with Econsultancy’s Performance Benchmarks tool.

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