Search Marketing

The latest search marketing best practice, case studies, trends, training and more. From search engine optimisation to pay-per-click

voice

Webinar: Voice Search - Where is it going in 2019?

Econsultancy’s trends webinar for May 2019 looks at the global landscape of voice search and the technology that is driving it, as well as different scenarios for how it could evolve, and how marketers can take advantage of them.

It examines the limitations and opportunities inherent in voice as a form of search, and what this means for voice search – and voice marketing – now and in the future.

Latest Research, Trends and Best Practice

Getting to Grips with Voice Search

Getting to Grips with Voice Search

Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]

The Digital Outlook: What’s hot for marketers in 2019?

Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]

voice assistants

Voice search: Why you shouldn’t just optimise for Google

There have been a number of important developments in the realm of voice search over the past 12 months, from the advent of speakable schema to the growing install base of smart speakers and other voice assistant-augmented smart devices, such as smart fridges and smart microwaves.

This Briefing looks at how marketers can start preparing for a world where voice is more widespread.

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Editor’s Picks

stats

Seeking statistics and market data on search?

Now online, the Econsultancy Internet Statistics Database presents all the latest search marketing statistics and charts, from SEO to pay-per-click, in one handy tool, for you to browse, save and download.

Case Studies

Microlearning

PPC

How PPC works, planning PPC and PPC creative

Keyword strategy

Identifying keywords in the customer journey and optimisation

Search Marketing Performance Benchmarks

What does good look like? Search and compare against search marketing performance metrics, from cost per click to click-through rate, with Econsultancy’s Performance Benchmarks tool.

From the Blog

Vector graphic of a desk with an anglepoise lamp and a PC monitor on top. The PC monitor has a Christmas tree displayed on it.
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Is it too late to do SEO for the holidays?

Thanksgiving, Black Friday, and Cyber Monday are behind us, and it might seem like any holiday-related campaigns that weren’t put in motion by now would be wasted effort, especially when it comes to SEO, whose results often take months to manifest.

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