Search Marketing

The latest search marketing best practice, case studies, trends, training and more. From search engine optimisation to pay-per-click

Microlearning: Measurement and reporting for SEO

This new bitesize module, one of over 70 in the Microlearning library, touches on some of the key ways you can track and measure SEO performance aligned with business goals, in under four minutes.

Latest Research, Trends and Best Practice

woman in camo jacket looking at smartphone exterior

Short Guide to Mobile Marketing Best Practice

Introduction This guide highlights three key themes which will help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity. These three themes are: personalising the customer experience, mapping the customer journey and planning for the age of assistance. The guide draws from Econsultancy’s Mobile Marketing report which […]

Getting to Grips with Voice Search

Getting to Grips with Voice Search

Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]

stats

"50% of global marketers consider SEO as the most effective tactic used to achieve an organic search and social media strategy"

Browse, save and export 1,000+ search-related statistics and charts in the Internet Statistics Database. Constantly updated to reflect the latest findings.

PPC

What PPC is, how it works, the different ad formats and the importance of optimisation.

Keyword strategy

How to approach keyword analysis and the impact of different types of keywords on CPC.

Case Studies

Fast Track Training: SEO Marketing

Search Engine Optimisation (SEO) is becoming increasingly tricky. This training course will enable you to build an organic search marketing strategy, helping attract the right kind of visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace.

1-day course | various dates | London

Editor’s Picks

Search Marketing Performance Benchmarks

What does good look like? Search and compare against search marketing performance metrics, from cost per click to click-through rate, with Econsultancy’s Performance Benchmarks tool.

From the Blog

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