Introduction This guide highlights three key themes which will help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity. These three themes are: personalising the customer experience, mapping the customer journey and planning for the age of assistance. The guide draws from Econsultancy’s Mobile Marketing report which […]
Latest Research, Trends and Best Practice
Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]
"50% of global marketers consider SEO as the most effective tactic used to achieve an organic search and social media strategy"
Browse, save and export 1,000+ search-related statistics and charts in the Internet Statistics Database. Constantly updated to reflect the latest findings.
What search marketing is and how paid and organic search aid visibility.
Learn how shoppers are using voice and what this means to marketers.
What PPC is, how it works, the different ad formats and the importance of optimisation.
How to approach keyword analysis and the impact of different types of keywords on CPC.
Using a combination of SEO, content marketing, paid media, web development and web design, guarantor lender Buddy Loans boosts its conversion rates by 17%, and sees more than 5,000 additional loan sign ups.
Agency Digital Clarity helps The Clean Space net more leads using a channel it has never used before and exceed its yearly sales target by 60%.
Lastminute.com boosts site traffic and wins back market share with an SEO and content led campaign.
Fast Track Training: SEO Marketing
Search Engine Optimisation (SEO) is becoming increasingly tricky. This training course will enable you to build an organic search marketing strategy, helping attract the right kind of visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace.
1-day course | various dates | London
Search Marketing Performance Benchmarks
What does good look like? Search and compare against search marketing performance metrics, from cost per click to click-through rate, with Econsultancy’s Performance Benchmarks tool.
From the Blog
In the last couple of weeks the competitor and brand bidding debate has once again reared its ugly head when Basecamp.com ran this controversial ad below.
On Monday, the rumors of a large state-led antitrust investigation of Google were confirmed when the attorneys general of 48 US states and two territories announced that they are launching a multi-state, bipartisan investigation of the search giant’s businesses.
Website security isn’t glamorous. It’s not good looking, or fast moving, or the bit that makes your clients sit back in their chairs and say wow. It’s just not. But maybe it should be. Because as well as quietly protecting you from a whole world of potential threats, great website security has a secret: it’s amazing for SEO.