Search Marketing

The latest search marketing best practice, case studies, trends, training and more. From search engine optimisation to pay-per-click

voice assistants

Voice search: Why you shouldn’t just optimise for Google

There have been a number of important developments in the realm of voice search over the past 12 months, from the advent of speakable schema to the growing install base of smart speakers and other voice assistant-augmented smart devices, such as smart fridges and smart microwaves.

This Briefing looks at how marketers can start preparing for a world where voice is more widespread.

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Latest Research, Trends and Best Practice

Getting to Grips with Voice Search

Getting to Grips with Voice Search

Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]

PPC

What PPC is, how it works, the different ad formats and the importance of optimisation.

Keyword strategy

How to approach keyword analysis and the impact of different types of keywords on CPC.

stats

Seeking statistics and market data on search?

Now online, the Econsultancy Internet Statistics Database presents all the latest search marketing statistics and charts, from SEO to pay-per-click, in one handy tool, for you to browse, save and download.

Case Studies

Fast Track Training: SEO Marketing

Search Engine Optimisation (SEO) is becoming increasingly tricky. This training course will enable you to build an organic search marketing strategy, helping attract the right kind of visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace.

1-day course | various dates | London

Editor’s Picks

Search Marketing Performance Benchmarks

What does good look like? Search and compare against search marketing performance metrics, from cost per click to click-through rate, with Econsultancy’s Performance Benchmarks tool.

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