Seeking statistics and market data on search?
Now online, the Econsultancy Internet Statistics Database presents all the latest search marketing statistics and charts, from SEO to pay-per-click, in one handy tool, for you to browse, save and download.
The Clean Space achieves 10:1 ROI with focused PPC campaign
Agency Digital Clarity helps The Clean Space net more leads using a channel it has never used before and exceed its yearly sales target by 60%.
CYBG achieves 9% conversion rate with millennial-focused banking campaign
Independent banking group CYBG finds a brand new audience following a display and social campaign that resonated strongly with millennials.
Fully integrated marketing strategy wins Red7 70% more leads, 150% greater ROI
Summary To improve its brand awareness in an increasingly competitive market, Red7 worked with agency Red Hot Penny to implement a holistic marketing strategy with the goal of repositioning itself as the UK’s number one hen and stag do company. A thorough audit of Red7’s pre-existing digital marketing strategy allowed its partners to advise on […]
Search Marketing Performance Benchmarks
What does good look like? Search and compare against search marketing performance metrics, from cost per click to click-through rate, with Econsultancy’s Performance Benchmarks tool.
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What do consumers’ local searches tell us about holiday foot traffic?
What kinds of local businesses do consumers search for directions to over the holiday period?
Is it too late to do SEO for the holidays?
Thanksgiving, Black Friday, and Cyber Monday are behind us, and it might seem like any holiday-related campaigns that weren’t put in motion by now would be wasted effort, especially when it comes to SEO, whose results often take months to manifest.
What is Google Ads and how does it work?
If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.
82% of searchers choose a familiar brand for the first click [study]
When it comes to grabbing a user’s attention on the search engine results page (SERP) in order to win that all-important click, a lot of factors are at work.
Three smart content strategies for boosting search performance without creating fresh content
We all know that search engines reward sites with valuable content that most effectively answers searchers’ questions. But that doesn’t always mean you have to create NEW content.
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How to carry out a technical SEO audit: Tips for beginners
Technical SEO. Even its name sounds intimidating.
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Are Google ranking factors studies just plain dumb?
Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time. How true is that? And why might they be losing their relevance?
Three tools to help automate your SEO workflow
As digital marketers, we find ourselves limited on the most valuable resource: time.
I speak with a number of digital teams everyday, who wish they had one “magic” tool that would instantly help them improve their position on Google – and unfortunately that doesn’t exist.
What is the future of link building?
Link building is without doubt the most often misunderstood part of the digital marketing mix.
Frequently you’ll hear advice that link development is dead, that you no longer need links to rank, that having great content builds links organically, Google no longer uses links, or often any combination of the above.
The future of voice search: 2020 and beyond
What does the future hold for voice search? If you search the web for these words – or a version of them – you’ll encounter no shortage of grand predictions.
“By 2020, 30% of web browsing sessions will be done without a screen.” Or, “By 2020, 50% of all searches will be conducted via voice.” (I’ll come back to that one in a second). Or, “2017 will be the year of voice search.” Oops, looks like we might have missed the boat on that last one.
The state of natural language & conversational search in 2018
As human beings, we use our voices for conversation. When we interact with voice interfaces, therefore, our natural instinct is to apply the same rules that we would to a human conversation.
We expect to be understood, but more than this, we expect the entity we’re conversing with to remember the history of our conversation and understand the context of any following remarks.
The state of smart speaker voice search in 2018
Welcome to the second part of our state of voice search in 2018 series.
In this series, we’re taking a realistic look at voice search in 2018, with no hype or hyperbole: establishing how widespread it really is, whether you need to optimise for it, and how you can go about doing so.