Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]
Voice search: Why you shouldn’t just optimise for Google
There have been a number of important developments in the realm of voice search over the past 12 months, from the advent of speakable schema to the growing install base of smart speakers and other voice assistant-augmented smart devices, such as smart fridges and smart microwaves.
This Briefing looks at how marketers can start preparing for a world where voice is more widespread.
Latest Research, Trends and Best Practice
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
Seeking statistics and market data on search?
Now online, the Econsultancy Internet Statistics Database presents all the latest search marketing statistics and charts, from SEO to pay-per-click, in one handy tool, for you to browse, save and download.
Agency Digital Clarity helps The Clean Space net more leads using a channel it has never used before and exceed its yearly sales target by 60%.
Lastminute.com boosts site traffic and wins back market share with an SEO and content led campaign.
Fashion brand Lipsy London strengthens its direct-to-consumer marketing strategy and sees a significant growth in sales from its site.
SEO, PPC, search engines and mobile search
Link building, anchor text and digital PR
How PPC works, planning PPC and PPC creative
Identifying keywords in the customer journey and optimisation
Search Marketing Performance Benchmarks
What does good look like? Search and compare against search marketing performance metrics, from cost per click to click-through rate, with Econsultancy’s Performance Benchmarks tool.
Digital Marketing Training Courses
A 1-day course on how to build an organic search marketing strategy
For those wishing to move their knowledge beyond the SEO basics
A 1-day course covering the essentials of successful paid search campaigns
An intensive 2-day course offering a complete overview of digital marketing
From the Blog
The importance of structured data, a type of code that makes the content of webpages easier for search engines to interpret, is frequently emphasised in advice articles and presentations about SEO.
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
One of the biggest recent changes to Google Ads has been the introduction of Responsive Search Ads (RSAs). To make sure they’re the right choice for your brand or client, it’s important to test rigorously.
On 12th March, Google confirmed that it had once again updated its core algorithm, after experts noticed changes in worldwide Google search indexes.
If you’re looking to learn more about SEO and also want to add more voices from smart, knowledgeable and empowered women to your Twitter feed, look no further.
Let’s get cracking with this week’s stats roundup, which includes news about meaningful brands, social responsibility, and organic search.
Your weekly stats roundup includes news about AI, Google search, influencer marketing, and customer experience.
Local SEO remains an important yet highly underused part of digital marketing.
It’s the final stats round-up of the year, and you bet we’re going out with a bang.
Thanksgiving, Black Friday, and Cyber Monday are behind us, and it might seem like any holiday-related campaigns that weren’t put in motion by now would be wasted effort, especially when it comes to SEO, whose results often take months to manifest.
When it comes to grabbing a user’s attention on the search engine results page (SERP) in order to win that all-important click, a lot of factors are at work.
We all know that search engines reward sites with valuable content that most effectively answers searchers’ questions. But that doesn’t always mean you have to create NEW content.