Search Marketing

The latest search marketing best practice, case studies, trends, training and more. From search engine optimisation to pay-per-click

Editor’s Picks

search marketing internet statistics database

Seeking statistics and market data on search?

Now online, the Econsultancy Internet Statistics Database presents all the latest search marketing statistics and charts, from SEO to pay-per-click, in one handy tool, for you to browse, save and download.

Case Studies

Training Courses and Online Learning

search marketing performance benchmarks

Search Marketing Performance Benchmarks

What does good look like? Search and compare against search marketing performance metrics, from cost per click to click-through rate, with Econsultancy’s Performance Benchmarks tool.

From the Blog

Vector graphic of a desk with an anglepoise lamp and a PC monitor on top. The PC monitor has a Christmas tree displayed on it.

Is it too late to do SEO for the holidays?

Thanksgiving, Black Friday, and Cyber Monday are behind us, and it might seem like any holiday-related campaigns that weren’t put in motion by now would be wasted effort, especially when it comes to SEO, whose results often take months to manifest.

Logo for Google Ads

What is Google Ads and how does it work?

If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.

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Are Google ranking factors studies just plain dumb?

Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time.  How true is that?  And why might they be losing their relevance?

Three tools to help automate your SEO workflow

As digital marketers, we find ourselves limited on the most valuable resource: time.

I speak with a number of digital teams everyday, who wish they had one “magic” tool that would instantly help them improve their position on Google – and unfortunately that doesn’t exist.

What is the future of link building?

Link building is without doubt the most often misunderstood part of the digital marketing mix. 

Frequently you’ll hear advice that link development is dead, that you no longer need links to rank, that having great content builds links organically, Google no longer uses links, or often any combination of the above.

The future of voice search: 2020 and beyond

What does the future hold for voice search? If you search the web for these words – or a version of them – you’ll encounter no shortage of grand predictions.

“By 2020, 30% of web browsing sessions will be done without a screen.” Or, “By 2020, 50% of all searches will be conducted via voice.” (I’ll come back to that one in a second). Or, “2017 will be the year of voice search.” Oops, looks like we might have missed the boat on that last one.

The state of natural language & conversational search in 2018

As human beings, we use our voices for conversation. When we interact with voice interfaces, therefore, our natural instinct is to apply the same rules that we would to a human conversation.

We expect to be understood, but more than this, we expect the entity we’re conversing with to remember the history of our conversation and understand the context of any following remarks.