Search Marketing

1. Introduction Benchmarking a company’s performance against an external measure may seem challenging, but with an understanding of the types of benchmarking processes and which information to benchmark within each type companies can ensure they are measuring the right changes. Auditing a company’s performance against various metrics is an important part of understanding where the […]

1. Changes in SEO Contributor The following report has been written by Chris Green, Head of Search at StrategiQ. The following report summarises the key changes in search since 2016, when the last Econsultancy SEO Best Practice Guide was published. Changes to SEO came thick and fast during that period, and show no sign of […]

1.  Introduction This report has been written to help businesses understand the fundamental steps required to effectively set up and expand international SEO efforts and win international markets. While there are no shortcuts, following this guide will help the business focus its international digital strategy in the most efficient way for that market. The success […]

1. Introduction Google and other search engines have always worked on the simple premise that if they can understand what content is popular with users, they can understand what websites to return for a search query. This quest to better understand what is popular underpins so many of the changes that search engines have made […]

1. Introduction Link building is the practice of acquiring a link from a relevant site to a target site. In order to rank well, a webpage must include links, due to the way that search engines understand relevance. This means that businesses should have a link building strategy in place. Having a strategy that is […]

1. Introduction Google and Bing are not static search engines – constant improvements and changes are happening on their platforms on a daily basis. As some of these changes significantly impact the search results, they are reported in updates, sometimes unverified but often acknowledged by the search engine. The single word names of these changes, […]

1. Introduction What happens when visitors get to a company website? Where is the best place for them to land? How can brands get visitors to do what they want them to do? If the marketer has successfully identified the user’s needs, how can they determine which pages clearly deliver on that promise, and which pages […]

1. Introduction In order to rank well for keywords, especially competitive ones, a page needs to be well optimised. From the title tag through to the content, on-page optimisation may improve ranking through focusing content and ensuring the signals sent to search engines are as clear as possible. There are other ranking factors, including links, […]

1.  Introduction Audience analysis and keyword/keyphrase selection is exceptionally important in order to ensure the visibility of a website. Without understanding who a business is targeting and what words they are typing into a search engine, it is exceptionally difficult to cut through the noise in the search results and be visible. For a business […]

1.  Introduction When it comes to being a smarter online marketer, it is necessary to start thinking beyond SEO, particularly when it comes to analytics. Even professionals whose jobs are focused on SEO can learn from other channels and the data they provide. Businesses who are doing more than just search engine optimisation should be […]