Latest Research, Trends and Best Practice
1. Executive Summary This report will look at the history of visual search, how different companies are using it, and explain how marketers can take advantage of visual search and other tools that make use of machine vision. It will also cover the following: The benefits of visual search in ecommerce In a commercial context, […]
Agency Digital Clarity helps The Clean Space net more leads using a channel it has never used before and exceed its yearly sales target by 60%.
Independent banking group CYBG finds a brand new audience following a display and social campaign that resonated strongly with millennials.
Summary To improve its brand awareness in an increasingly competitive market, Red7 worked with agency Red Hot Penny to implement a holistic marketing strategy with the goal of repositioning itself as the UK’s number one hen and stag do company. A thorough audit of Red7’s pre-existing digital marketing strategy allowed its partners to advise on […]
Technical SEO. Even its name sounds intimidating.
Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time. How true is that? And why might they be losing their relevance?
As digital marketers, we find ourselves limited on the most valuable resource: time.
I speak with a number of digital teams everyday, who wish they had one “magic” tool that would instantly help them improve their position on Google – and unfortunately that doesn’t exist.
Link building is without doubt the most often misunderstood part of the digital marketing mix.
Frequently you’ll hear advice that link development is dead, that you no longer need links to rank, that having great content builds links organically, Google no longer uses links, or often any combination of the above.
What does the future hold for voice search? If you search the web for these words – or a version of them – you’ll encounter no shortage of grand predictions.
“By 2020, 30% of web browsing sessions will be done without a screen.” Or, “By 2020, 50% of all searches will be conducted via voice.” (I’ll come back to that one in a second). Or, “2017 will be the year of voice search.” Oops, looks like we might have missed the boat on that last one.
As human beings, we use our voices for conversation. When we interact with voice interfaces, therefore, our natural instinct is to apply the same rules that we would to a human conversation.
We expect to be understood, but more than this, we expect the entity we’re conversing with to remember the history of our conversation and understand the context of any following remarks.
Welcome to the second part of our state of voice search in 2018 series.
In this series, we’re taking a realistic look at voice search in 2018, with no hype or hyperbole: establishing how widespread it really is, whether you need to optimise for it, and how you can go about doing so.
The voice revolution is upon us. The big tech companies are going head-to-head on voice technology, sales of voice-activated smart speakers are on the rise, and the future of search could be SERP-less.
At least, that’s what numerous think-pieces, blog posts, talks and pundits are saying about voice search – and have been saying for some time now. But does the evidence match up to the hype?
Whether it’s due to the impact of GDPR or a consequence of the move towards a voice-activated Internet, the word on the lips of leading digital marketers right now is intent.
What’s a user’s intent? How do you identify that intent? How do you match intent with your digital activity and show the user that your business can help?
From the Blog
Most people are used to seeing ads pop up based on their browsing behaviour or previous search history. Had a little browse for cosy jumpers on ASOS recently? Oh look: an ad for even MORE cosy jumpers. Standard.
Happy birthday, Google!
12 months ago voice search was the future. Then it wasn’t. Then it was again. Now it appears it’s all hype. I’m struggling to keep up!
The latest “voice is over-hyped” claim came in the form of underwhelming stats about the number of commerce-related queries that are being performed on a voice-enabled device. A rather dismal 2% of people who own Amazon Alexa devices have used them to make a voice purchase, according to Amazon’s own data.