Voice search: Why you shouldn’t just optimise for Google
There have been a number of important developments in the realm of voice search over the past 12 months, from the advent of speakable schema to the growing install base of smart speakers and other voice assistant-augmented smart devices, such as smart fridges and smart microwaves.
This Briefing looks at how marketers can start preparing for a world where voice is more widespread.
Getting to Grips with Voice Search
Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]
The Digital Outlook: What’s hot for marketers in 2019?
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
Seeking statistics and market data on search?
Now online, the Econsultancy Internet Statistics Database presents all the latest search marketing statistics and charts, from SEO to pay-per-click, in one handy tool, for you to browse, save and download.
The Clean Space achieves 10:1 ROI with focused PPC campaign
Agency Digital Clarity helps The Clean Space net more leads using a channel it has never used before and exceed its yearly sales target by 60%.
SEO and content campaign delivers 2,190% ROI for Lastminute.com
Lastminute.com boosts site traffic and wins back market share with an SEO and content led campaign.
Lipsy boosts online sales and drives down mobile CPC with organic search strategy
Fashion brand Lipsy London strengthens its direct-to-consumer marketing strategy and sees a significant growth in sales from its site.
Fast Track Training: SEO Marketing
Search Engine Optimisation (SEO) is becoming increasingly tricky. This training course will enable you to build an organic search marketing strategy, helping attract the right kind of visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace.
1-day course | various dates | London
Search Marketing Performance Benchmarks
What does good look like? Search and compare against search marketing performance metrics, from cost per click to click-through rate, with Econsultancy’s Performance Benchmarks tool.
How to combat rising CPCs in competitive paid search markets: Maximising click value
When most people talk about improving paid search performance they talk about tactics like using single keyword ad groups, but in the most competitive markets everyone is using advanced paid search tactics. So how do you get ahead?
Should travel brands move their media spend from Google to Facebook like Lastminute.com?
Last month, The Drum reported that Lastminute.com would be moving the vast majority of its digital spend from Google to Facebook after trialling the effectiveness of each platform for customer acquisition over three months.
GrubHub’s “fake website” fiasco highlights the importance of digital know-how
Food delivery service Grubhub found itself under fire after it was reported that the company and Seamless, a subsidiary business, had purchased more than 23,000 domain names to launch microsites for restaurants that it has relationships with.
The North Face’s Wikipedia hijacking is a wake-up call for brands and agencies
An embarrassing ad campaign demonstrates that even in today’s mature digital marketing ecoystem, there are still agencies and executives at prominent brands that fundamentally don’t understand the rules of digital marketing.
Images are now a much bigger part of Google SERPs: report
It is said that a picture is worth a thousand words and for companies hoping to market themselves online, it might also be of growing importance to ranking well on Google.
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Four excellent case studies of structured data for SEO
The importance of structured data, a type of code that makes the content of webpages easier for search engines to interpret, is frequently emphasised in advice articles and presentations about SEO.
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What is the impact of Google’s March 2019 algorithm update?
On 12th March, Google confirmed that it had once again updated its core algorithm, after experts noticed changes in worldwide Google search indexes.
18 smart women in SEO to follow on Twitter
If you’re looking to learn more about SEO and also want to add more voices from smart, knowledgeable and empowered women to your Twitter feed, look no further.
The best digital marketing stats we’ve seen this week
Let’s get cracking with this week’s stats roundup, which includes news about meaningful brands, social responsibility, and organic search.
The best digital marketing stats we’ve seen this week
Your weekly stats roundup includes news about AI, Google search, influencer marketing, and customer experience.
Three trends set to impact local SEO in 2019 & beyond
Local SEO remains an important yet highly underused part of digital marketing.
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The best digital marketing stats we’ve seen this week
It’s the final stats round-up of the year, and you bet we’re going out with a bang.