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Examining Lego's social success (and how it boosts ROI)

November 2017

Lego is certainly a great success story. Especially when you consider that several years ago some believed the brand's fortunes were destined to decline as they surely couldn't hope to compete...

A day in the life of... a social media strategist

November 2017

Do you spend all day on social media? Would you like to get paid for it? Well, maybe you should consider being a social media strategist, like Rod Alvarenga of BzzAgent (a dunnhumby company).

Advent calendars: Why beauty brands are so keen

November 2017

Advent calendars used to be the hallmark of confectionary companies like Cadbury and Nestle. Nowadays, brands from a whole manner of industries are muscling in on the trend, releasing calendars...

Adidas launches first shopping app: Is it any good?

November 2017

Adidas is no stranger to the world of apps. It has already released two in the form of Confirmed and All Day, allowing users to reserve new products and monitor their fitness and nutrition. Now,...

Four reasons you may need to rebrand your business

November 2017

Whether it’s due to a bad reputation or increasing competition in the market, rebranding is often a good option for companies looking to turn around waning fortunes. It’s not always easy, of...

93 ecommerce UX features that create user flow

November 2017

Who said the listicle was dead? To celebrate the recent release of our Ecommerce Best Practice Guide, I decided to round up a barrage of fancy, neat and impressive UX features. Some are simple...

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