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Pfizer lures consumers to text with Viagra discounts

January 2017

Taking a page from the consumer marketing playbook, pharma giant Pfizer has launched a new televison ad campaign that encourages viewers to sign up to receive text messages from the company in...

Novartis launches a social network for heart failure

2016

When pharma giant Novartis first started marketing Entresto, a heart failure drug, it found itself facing criticism from cardiologists and consumers who felt the company's direct-to-consumer ads...

New data shows why digital is now critical to pharma

2016

Bad news for pharma marketers: Physicians are becoming harder to reach. According to data from global sales and marketing firm ZS, the number of physicians who will meet with at least 70% of the...

Enter a search term such as “mobile analytics” or browse our content using the filters above.