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Five factors that help create strong company values

2016

As your team grows and customer needs change, it’s important for leaders to revisit company cultural values and gauge whether they still reflect your mission. When HelloWorld first began as ePrize...

Privacy and personalization: a marketer's Catch-22

2014

Coined in Joseph Heller’s classic satirical novel of the same name, 'Catch-22' is a term that refers to a situation in which a person is trapped by completely contradictory goals or...

Evaluating change: How data must lead decision making

2014

We need to measure what matters and steer clear of the things that don’t, so we all need a little bit of Mr Spock in us when it comes to digital marketing. I have been talking a lot recently about...

Why Facebook bought WhatsApp

2014

A lot of people wondered why Facebook paid so much money for WhatsApp. WhatsApp is 100% social, and you don’t have companies in your phone book. Many companies and online services would love to...

Why this is an extraordinary time to lead marketing

2014

This five part series is designed for all those marketers around the world who are aspiring to lead a marketing function. The objective of this series is to share insights, experiences and ideas...

10 responsive digital agency websites

2014

Responsive design posts are always popular on the Econsultancy blog. That's because people enjoy looking at beautiful things. We've previously rounded up some of the best sites of 2013. We've also...

Enter a search term such as “mobile analytics” or browse our content using the filters above.