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How to use emoji to boost hotel marketing

July 2017

Emoji seems to be the digital language de jour. If you need evidence of the iconic medium's pervasiveness beyond your own texts and timelines, consider that this past July 17 marked the fourth...

New data shows why digital is now critical to pharma

2016

Bad news for pharma marketers: Physicians are becoming harder to reach. According to data from global sales and marketing firm ZS, the number of physicians who will meet with at least 70% of the...

Will marketers be automated out of a job?

2016

The robots are coming for jobs, and many who believe that they're exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried. That includes marketers.

There’s life in the old tablet dog yet: stats

2016

When the first iPad launched on 3 April 2010, opinions were split on how popular the device would be, and whether there even was a market for tablets. Technology expert Rhi Morgan at T3 Magazine...

Six tips for loyalty program success

2016

Loyalty programs are everywhere. But while a recent study (PDF) conducted by Bond Brand Loyalty and Visa found that these programs appeal to the majority of consumers, actually building loyalty...

Enter a search term such as “mobile analytics” or browse our content using the filters above.