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Why Facebook bought WhatsApp

2014

A lot of people wondered why Facebook paid so much money for WhatsApp. WhatsApp is 100% social, and you don’t have companies in your phone book. Many companies and online services would love to...

A look inside GoPro’s dazzling YouTube strategy

2014

GoPro is the fifth biggest brand on YouTube according to The Touchstorm Video Index and as only 2% of the top 5,000 YouTube channels are from brands, this is a considerable achievement. With 1.7m...

The attributes of usability and how to exploit them

2014

The importance of a strong online presence exponentially increases as time goes on. Companies need to follow their audience into the digital space and provide them with the optimal experience...

20 stunning examples of minimal mobile UI design

2014

Some of the best web and mobile app designs have a very limited colour range. Two or three colours can be more than enough, and I find that a restrained approach to colour works especially well on...

What is scarcity marketing and should you use it?

2014

As a relative newcomer to the digital marketing world, I've decided to write a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital;...

The Coca-Cola Super Bowl ad: controversy versus stats

2014

It's a storm in a coke can. The 2014 Super Bowl achieved a record breaking 111.5m viewers, making it the most watched event in USA history, just scraping past the 111.3m who watched the Super Bowl...

Why this is an extraordinary time to lead marketing

2014

This five part series is designed for all those marketers around the world who are aspiring to lead a marketing function. The objective of this series is to share insights, experiences and ideas...

Enter a search term such as “mobile analytics” or browse our content using the filters above.