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Internet Statistics Compendium

October 2017

Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the documents contain...

The State of Marketing Attribution 2017

October 2017

Econsultancy's second State of Marketing Attribution report, produced in association with AdRoll, seeks to establish current adoption levels, confidence in usage and the effectiveness of different...

State of B2B Marketing Automation

August 2017

The State of B2B Marketing Automation report, published by Econsultancy in association with Act-On, is based on a survey of more than 350 B2B marketing professionals. The aim of the research is to...

Driving Growth With Measurement in a Mobile World

2016

Driving Growth With Measurement in a Mobile World highlights changing attitudes and approaches to analytics and measurement. In a marketing landscape with more data than insights, some...

Secrets of Elite Analytics Practices

2016

This Secrets of Elite Analytics Practices report is produced by Econsultancy in association with IBM and explores the relationship between the effort to improve customer experience and business...

People-Based Advertising in North America

2016

The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in North America. It explores the hypothesis that smarter,...

People-Based Advertising in Australia

2016

The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in Australia. It explores the hypothesis that smarter,...

The Promise of First-Party Data

2015

The Promise of First-Party Data report, published in association with Signal, is based on an online survey of over 300 senior marketers at organizations using at least two of the three categories...

The Global Conversation

2015

The Global Conversation report, produced in association with Lionbridge, explores how brands tell stories and engage with customers across borders and languages. It asks questions about the...

The Consumer Conversation

2015

The Consumer Conversation report, produced by Econsultancy in partnership with IBM, highlights the gap between marketers intentions and their customers' satisfaction. Based on two separate surveys...

The ROI of Tag Management

2015

This refreshed report on the ROI of Tag Management, in association with Tealium, explores how these small pieces of code play an important role in the efficiency and success of digital marketing.

The Pursuit of Standard Operating Innovation

2015

What does it take for marketers to achieve Standard Operating Innovation? This is one of the key questions explored in this report from Econsultancy in partnership with Sparks Grove. The report is...

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