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Seven big challenges facing healthcare marketers

2016

Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges. And perhaps few face the number of challenges that confront healthcare...

Is the healthcare industry prepared for wearables?

2015

Despite growing consumer adoption of wearable devices, one of the groups with the most to gain - the healthcare industry - is still largely ill-prepared to take advantage of the opportunity. In an...

Improving healthcare through social media tracking

2015

In a recent survey of marketers, Econsultancy and Ogilvy CommonHealth examined how prepared healthcare companies are for digital change. You can read the results here. But what about practical...

Organizing Marketing in the Digital Age (Healthcare)

2015

To be effective, marketing has to be organized to deliver against the objectives of the business. This Organizing Marketing in the Digital Age report looks specifically at the healthcare sector,...

Enter a search term such as “mobile analytics” or browse our content using the filters above.