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Three risky customer experience (CX) initiatives

May 2017

Forrester reports that customers are willing to spend nearly five times more for excellent customer experience (CX) than they would for poor CX*. But improving customer service comes at a cost....

Has WeChat beaten Facebook to the enterprise?

May 2017

Social media in the workplace has not been terribly successful. Most professionals in Western countries have LinkedIn accounts, but for many it has become more of a job-hunting service than a...

Which channels do marketers really use?

April 2017

All of this talk about rogue YouTube ads, fake Likes on Facebook, and Snapchat vs. Instagram is fascinating, but how much of it is relevant to a marketer's daily job? To find out, we surveyed...

Does Airbnb stand a chance in China?

April 2017

Airbnb is apparently 'doubling down' on China by relaunching the company with a new Chinese brand name (ài bi yíng) and increasing headcount in the country. Reaction to the new name has been...

Enter a search term such as “mobile analytics” or browse our content using the filters above.