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Organizing Marketing in the Digital Age (Healthcare)

2015

To be effective, marketing has to be organized to deliver against the objectives of the business. This Organizing Marketing in the Digital Age report looks specifically at the healthcare sector,...

Three unique B2B marketing campaigns

2014

We are regularly asked for more B2B examples of great marketing campaigns. B2B is one of the categories in the annual Digitals awards handed out by Econsultancy. So, I thought I'd revisit the...

How should marketers address wearable concerns?

2015

Wearables are creating new opportunities for marketers, and a number of compelling use cases mean that wearables could be the most disruptive technology developments since the smartphone. But...

Create customer experiences that people remember

2014

The nirvana for marketers is creating customer experiences that people remember and want to share, but what customers actually crave is human to human interaction and this can be a challenge in a...

Making your HTML accessible for the visually impaired

2016

Accessibility is an important topic in web design, but one that previously hasn't been covered on the Econsultancy blog. To rectify this omission, I'll be writing a series of posts exploring how...

When can Facebook advertising challenge Google?

2014

As Google approaches its 16th birthday, it is virtually impossible to question its value to online businesses. Over the last decade, companies from almost every sector have used the search giant...

How can marketers benefit from mobile search?

2014

There are major differences between the results that search engines deliver on phones and computers. How can marketers structure their search strategy to maximise results? Figures from 2013...

How to create and manage brand advocates

2015

While we may refer to them as brand advocates, those people who support a brand especially when it’s facing some kind of crisis, are really just passionate fans. Fans who are willing and able to...

Enter a search term such as “mobile analytics” or browse our content using the filters above.