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On day one, Amazon starts to transform Whole Foods

August 2017

Amazon's $13.7bn acquisition of Whole Foods, which was announced in June, just closed and on the first day under Amazon ownership, the ecommerce giant began putting its imprint on the upscale grocer.

Six inconvenient truths about influencer marketing

June 2017

Influencer marketing continues to grow like a weed, but that doesn't mean that brands employing it don't face big challenges. Here are six inconvenient truths that brands using this increasingly...

Big brands embrace crowdfunding for marketing purposes

February 2017

Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as...

Brands too dependent on Facebook organic reach: study

2016

Facebook generated more than $17bn in revenue in 2015, primarily from its ad products. Despite this, brands active on Facebook are overly dependent on organic reach to distribute their content on...

Enter a search term such as “mobile analytics” or browse our content using the filters above.