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Should advertisers be more picky with programmatic?

2017

In 2016, 73% of advertisers' total display budgets were spent on programmatic. And for good reason: programmatic ad buying gives advertisers the ability to target specific audiences wherever they...

Amazon Payments usage grows: should you adopt it?

2017

Don't look now: while PayPal continues to be the dominant online payments service, Amazon's Pay with Amazon is growing rapidly. In a press release last week, the ecommerce giant revealed that 33m...

How will Donald Trump's policies affect fintech?

2017

Last week, new US President Donald Trump signed a directive asking his Treasury secretary to review The Dodd–Frank Wall Street Reform and Consumer Protection Act. Dodd-Frank was signed into law...

Why fintech could drive online car buying in the US

2017

Years ago, the thought of buying clothes or shoes online seemed unlikely. After all, there are certain types of products that logic would dictate need to be purchased in person. But today, there...

What is Zelle and why haven't you heard of it?

2017

As we approach the early 2017 launch date of Zelle, an inter-bank peer-to-peer payment system a la Paypal and Venmo, online banking customers remain unaware of the coming feature.

Enter a search term such as “mobile analytics” or browse our content using the filters above.