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Amazon turns Twitch into an influencer sales platform

September 2017

Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014. Why would an ecommerce giant want to...

Is the VR craze mostly hype?

February 2017

Virtual reality (VR) is all the rage, and even though the technology is relatively nascent, brands and marketers have been jumping on the bandwagon. Examples of experimentation abound, and...

Will messaging apps be the next walled gardens?

2016

WPP's Sir Martin Sorrell believes that when it comes to walled gardens, "the more the merrier." And it looks like he just might get his wish. That's because throughout the digital economy, walled...

Six ways brands can relate to Generation Z

2015

Today’s teens live and breathe social media, they are constantly connected, use multiple devices and often create content as much as consume it. They also relate to social media, news and content...

How to create and manage brand advocates

2015

While we may refer to them as brand advocates, those people who support a brand especially when it’s facing some kind of crisis, are really just passionate fans. Fans who are willing and able to...

Reddit turmoil creates complications for marketers

2015

Reddit bills itself as the "front page of the Internet" and with nearly 170m unique visitors each month, it has become an increasingly attractive target for marketers. But can marketers look past...

Enter a search term such as “mobile analytics” or browse our content using the filters above.