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Why 80% of SaleCycle's B2B content marketing failed

2016

Like many companies, in the last 12 months the main focus of our marketing strategy at SaleCycle was to produce content. And lots of it. However, on further inspection it turns out we might have...

How social media can help with recruitment

2015

If there is one thing job candidates are becoming better and faster at, that’s gathering information on social media about companies they might want to work for. From friends of friends who work...

Content is dead. Long live the conversation.

2015

Does content marketing need to evolve so it doesn’t go the way of the humble pager? We marketers talk about content and storytelling a lot, but we may have taken our eyes off the most important...

Amazon and the age of personalised marketing

2015

Anyone who has shopped online, read a news article online, or is engaged in social media has interacted with recommendation systems in some form or another. The one that immediately comes to mind...

Five ways to use psychological pricing

2014

Psychological pricing is a strategy that retailers can take advantage of, whether they operate online, offline, or in multiple channels. When retailers tap into these pricing tactics, they are...

Why this is an extraordinary time to lead marketing

2014

This five part series is designed for all those marketers around the world who are aspiring to lead a marketing function. The objective of this series is to share insights, experiences and ideas...

Enter a search term such as “mobile analytics” or browse our content using the filters above.