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How will Snapchat's redesign affect branded content?

2017

By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it's getting better at monetizing users, has yet to...

Digital publishers fall back to earth

2017

The digital publishing industry was hit with a surprise late last week as reports broke indicating that digital media darling Mashable was sold to Ziff Davis for just $50m. That's a small fraction...

Google ditches first click free, embraces paywalls

2017

This week, Google killed its 'first click free policy', which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn't...

Twitter is testing longer tweets: The pros and cons

2017

After years of discussion, debate, speculation and some small moves in this direction, Twitter announced yesterday that it will be testing an expanded 280-character limit for some users for...

Amazon turns Twitch into an influencer sales platform

2017

Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014. Why would an ecommerce giant want to...

How much waste is in the digital ad market?

2017

Growing advertiser focus on brand safety, relevance, viewability and ad fraud is motivated by one thing: advertisers don't want to waste money on ads that don't realistically have the potential to...

Enter a search term such as “mobile analytics” or browse our content using the filters above.