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Is Amazon's ad business the new slotting fee?

2017

Amazon's influence continues to grow by the day, leaving even the most powerful brands in the world with little choice but to play its game. Where will Amazon be in one year, five years, ten years?

Google ditches first click free, embraces paywalls

2017

This week, Google killed its 'first click free policy', which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn't...

Ikea just purchased TaskRabbit: Here's why

2017

Ikea, the world's largest furniture retailer, is no digital dummy. The company, which has annual revenue of over $36bn, has proven to be a savvy digital player. It actively markets in numerous...

Twitter is testing longer tweets: The pros and cons

2017

After years of discussion, debate, speculation and some small moves in this direction, Twitter announced yesterday that it will be testing an expanded 280-character limit for some users for...

Enter a search term such as “mobile analytics” or browse our content using the filters above.