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Google to start warning sites about bad ad experiences

August 2017

Last year, Google helped form the Coalition For Better Ads, an organization intended to develop new global standards for online ads that improve user experience. This March, based on research...

How much waste is in the digital ad market?

August 2017

Growing advertiser focus on brand safety, relevance, viewability and ad fraud is motivated by one thing: advertisers don't want to waste money on ads that don't realistically have the potential to...

How to use emoji to boost hotel marketing

July 2017

Emoji seems to be the digital language de jour. If you need evidence of the iconic medium's pervasiveness beyond your own texts and timelines, consider that this past July 17 marked the fourth...

Amazon Prime Day 2017: The mind-blowing stats and facts

July 2017

Last week, Amazon held its annual Prime Day event. The shopping holiday, which Amazon launched in 2015 to celebrate its 20th anniversary, is positioned as a sort of Black Friday in July and thanks...

Enter a search term such as “mobile analytics” or browse our content using the filters above.