{{search.results.count}} results {{searchFilter()}} {{searchQuery()}}

RECOMMENDED {{ searchResult.published_at }}

Loading ...

{{search.results.count}} results {{searchFilter()}} {{searchQuery()}}

Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

This service is currently undergoing maintenance.
Please try again later.

Driving Growth With Measurement in a Mobile World

2016

Driving Growth With Measurement in a Mobile World highlights changing attitudes and approaches to analytics and measurement. In a marketing landscape with more data than insights, some...

Secrets of Elite Analytics Practices

2016

This Secrets of Elite Analytics Practices report is produced by Econsultancy in association with IBM and explores the relationship between the effort to improve customer experience and business...

People-Based Advertising in North America

2016

The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in North America. It explores the hypothesis that smarter,...

People-Based Advertising in Australia

2016

The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in Australia. It explores the hypothesis that smarter,...

The Promise of First-Party Data

2015

The Promise of First-Party Data report, published in association with Signal, is based on an online survey of over 300 senior marketers at organizations using at least two of the three categories...

The Global Conversation

2015

The Global Conversation report, produced in association with Lionbridge, explores how brands tell stories and engage with customers across borders and languages. It asks questions about the...

The Consumer Conversation

2015

The Consumer Conversation report, produced by Econsultancy in partnership with IBM, highlights the gap between marketers intentions and their customers' satisfaction. Based on two separate surveys...

The ROI of Tag Management

2015

This refreshed report on the ROI of Tag Management, in association with Tealium, explores how these small pieces of code play an important role in the efficiency and success of digital marketing.

The Pursuit of Standard Operating Innovation

2015

What does it take for marketers to achieve Standard Operating Innovation? This is one of the key questions explored in this report from Econsultancy in partnership with Sparks Grove. The report is...

The Retailer's Imperative

2015

This report on Customer Experience Management, conducted in partnership with SDL, explores how retailers are addressing the challenge of mastering the customer experience, and other issues...

Enterprise Priorities in Digital Marketing

2014

The Enterprise Priorities in Digital Marketing: Exploring the investment in technology marketing for a customer-centric future report, produced by Econsultancy in partnership with Teradata,...

Leading a Digital Marketing Evolution

2014

Leading a Digital Marketing Evolution - Lessons in Transformation, Culture and Technology from the Global 1,000 published in association with Epsilon, looks at how consumer focused enterprises are...

Enter a search term such as “mobile analytics” or browse our content using the filters above.