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A closer look at WWF’s social strategy

June 2017

On a recent trip to Engage Prague, I heard Alice More O’Ferrall from the World Wildlife Fund speak about the success of this year’s Earth Hour. More specifically, how the charity uses social media...

Three social media lessons from WWF’s Earth Hour

May 2017

On March 31st this year, 2.4m people across the globe took action against climate change. Some turned off their mobile phones, while others organised community events. But whether large or small,...

How to create and manage brand advocates

2015

While we may refer to them as brand advocates, those people who support a brand especially when it’s facing some kind of crisis, are really just passionate fans. Fans who are willing and able to...

Six ways to woo influencers to support your cause

2015

Getting the right influencers on-side can give any social campaign a massive boost. The past week saw a 2,119% growth in referral traffic from Twitter to the Prostate Cancer UK website. The...

10 great internet marketing stats from this week

2014

A cracking week this week, with a smorgasbord of statistics, from Android fragmentation to tablet games and eBay sales in the wake of Hollywood blockbusters. Get stuck in, but don't forget to...

Eight of the best social campaigns from July 2014

2014

It's been another busy month in the world of social media, with several great new campaigns launched and big developments afoot in Zuckerberg's domain. Alongside trialling a new 'buy' button,...

Social media in an election year: what can we expect?

2014

Politics and social media go hand in hand. There's even a social network with political consciousness an implicit demand of its users (Volkalize). Social media is mature enough now that in America...

10 charities with inspirational Twitter header images

2014

Social media is a very powerful tool for charities and NGOs as people naturally like to share their support for good causes. It’s also an easy way for supporters to share fundraising initiatives...

How does NATO use social media?

2014

We’ve all been laughing at President Cheese and its 45 day tweet-authorisation debacle (see HuffPo's explanation). But if we’re honest, social media still has the power to unnerve many...

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