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Google sets out to prove economic value

2010

Last year, Google generated $54 billion of economic activity for American businesses, website publishers and non–profits. That's according to a study released today by the search giant, which has...

Breathe new life into email marketing

2010

Whilst social media tends to attract much attention at the moment, the savvy marketing professional understands that success lies in using the best digital marketing mix and not over focusing on...

Usability or interaction design: who does what

2010

I was recently asked about the apparent confusion in the digital design community about who does what. I mainly talk about usability and user experience as I believe these best encapsulate what...

Geomarketing: Ten Foursquare marketing campaigns

2010

Geolocation-based social network Foursquare just might be the internet's 'next big thing'. While it isn't anywhere close to the size of Twitter or Facebook, the young company last month passed the...

ASPCA's Debbie Swider on performance advertising

2010

There are 71 million pet owners in the United States, all of them potential members and supporters of the ASPCA. Debbie Swider (pictured left), the non-profit's senior e-marketing manager, would...

Tips for planning multi-language websites

2010

Having a global channel literally at our fingertips obviously does not mean that our message is being understood globally. Whilst some organisations have made much progress in resolving the issues...

Customer service across social media

2010

Social media provides an ideal place for the irate consumer to let off steam. But with brands increasingly monitoring social media channels, it can feel impossible to have a moan without someone...

Unscrupulous marketers target Haiti on Twitter

2010

The devastation in Haiti has brought people from all over the world together online in what can only be described as an impressive display of generosity. Not surprisingly, Twitter is playing a big...

Hiring a web designer is like getting married

2010

Hiring a web designer is like getting married, it sounds like a bit of a stretch doesn’t it? However, the longer I have worked as a web designer the more I have come to believe this statement is...

[please enter subject line]

2009

This article covers what I've learned from working with hundreds of customers on improving the results that they get from email marketing by optimising the subject line. Whatever software you use...

The workaround: technology strikes back

2009

People have been finding workarounds for poorly designed systems for many years. Although both the technology and the workarounds have become more sophisticated, the problem, and its solution,...

Take five seconds to test your call to action and USP

2009

You may be focused on improving the conversion rate for your website, or simply wanting to ensure that your visitors can quickly get an idea of what you do and offer. Whatever your goals, having...

Why you need to create video for the web

2009

Advertising revenue is down, newspapers are struggling and as the economy takes a downturn production costs are up, at the same time online readership and revenue continue to rise. So what's the...

Enter a search term such as “mobile analytics” or browse our content using the filters above.