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A closer look at WWF’s social strategy

June 2017

On a recent trip to Engage Prague, I heard Alice More O’Ferrall from the World Wildlife Fund speak about the success of this year’s Earth Hour. More specifically, how the charity uses social media...

Three social media lessons from WWF’s Earth Hour

May 2017

On March 31st this year, 2.4m people across the globe took action against climate change. Some turned off their mobile phones, while others organised community events. But whether large or small,...

How charities can win at the Zero Moment of Truth

2016

With people aged 18-24 twice as likely as any other age group to research a charity online before making a donation, it's essential that non-profits pay close attention to their digital...

12 outstanding mobile customer experiences

2016

I was privileged to hear Avinash Kaushik speak at Syzygy's excellent Digital Innovation Day last week. Avinash discussed some of his favourite mobile experiences. Here are 12 of them.

Three tips to help charity marketing videos flourish

2016

One of the categories in this year’s Masters of Marketing Awards celebrates excellence in the charity and non-profit sector. There’s a lot of competition among charities these days, so I thought...

How brands celebrated International Women’s Day 2016

2016

International Women’s Day has developed into a truly global celebration of gender equality and female empowerment with Tuesday’s event proving to be the biggest yet. Social media was abuzz with...

Enter a search term such as “mobile analytics” or browse our content using the filters above.