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Are links dead for Yandex?

2014

Yandex back links as a core ranking factor; it’s a dirty trick that’s been played for years in the commercial web landscape, especially in Russia. However, back in December 2013, Yandex’s head of...

Making digital and traditional marketing work together

2013

Even though it is impossible to have a conversation today with a CMO or other marketing leader that doesn’t address digital strategies and tactics, it is easy to forget that the term “digital...

Social data is the honey badger of personalisation

2013

It’s digital marketers’ ultimate prize: consumers fill up the internet with their ideas, preferences and interests. (This is the big, big data, people!) Turn that into real-time offers on your...

Social media: the workflow challenge

2013

What are the challenges of integrating social media into your business? In this post, I'll look at the obstacles that businesses encounter in fitting social media into their day-to-day activities...

Super Bowl ads 2013: Touchdowns & let downs

2013

It’s that time of year again. A time where teams come together, exhibiting strategy, tactics, and know-how to attempt to rank above others. A time where lots of careful planning and execution boils...

The search for cultural marketing benefits

2013

Green is a great product marketing term. It’s almost perfect for every context, from those that are concerned about environmental impact, through to activists. In between, there is a cultural...

Why YouTube advertising is worth another look

2013

YouTube is the most social of Google’s channels. `if you’re targeting niche markets, it can work well to drive targeted traffic to your site, for fairly low cost. So much has changed on YouTube in...

Enter a search term such as “mobile analytics” or browse our content using the filters above.