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Advent calendars: Why beauty brands are so keen

November 2017

Advent calendars used to be the hallmark of confectionary companies like Cadbury and Nestle. Nowadays, brands from a whole manner of industries are muscling in on the trend, releasing calendars...

On day one, Amazon starts to transform Whole Foods

August 2017

Amazon's $13.7bn acquisition of Whole Foods, which was announced in June, just closed and on the first day under Amazon ownership, the ecommerce giant began putting its imprint on the upscale grocer.

How Jo Loves creates a memorable retail experience

June 2017

It’s not easy to make a comeback. Jo Malone - who sold her business to Estée Lauder in 1999 and stepped down as creative director in 2006 - knows this more than anyone. However, with Jo Loves, a...

Big brands embrace crowdfunding for marketing purposes

February 2017

Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as...

Brand Commerce: What is your brand's key feature?

2016

While brand giants are still comfortably dominating their markets, it’s becoming increasingly common for fast-moving challenger brands to threaten and encroach on the market shares of already...

Enter a search term such as “mobile analytics” or browse our content using the filters above.