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Six tips for loyalty program success

2016

Loyalty programs are everywhere. But while a recent study (PDF) conducted by Bond Brand Loyalty and Visa found that these programs appeal to the majority of consumers, actually building loyalty...

Three marketing trends to watch in 2016

2016

Every year, marketing managers identify their primary areas of focus for the coming year. At a macro level, the same topics come up again and again – personalisation, mobile and social. There’s...

Five bad habits that digital marketers should avoid

2015

Digital advertising remains very much a blend of art and science utilizing the flywheel effect of technology. Within the art comes a lot of human decision-making fueled by data, intuition, or...

Eight useful UX tips from Christmas sales emails

2015

It used to be called the January sales, but it seems like most retailers have had sales since at least the beginning of December. And they're still going... This is apparent in the sheer number...

Black Friday email marketing: Eight retail examples

2014

Black Friday has come and gone, leaving my inbox full to the brim with tempting offers and discounts. Thanksgiving sales have been big business in the US for many years but they’re now starting to...

Enter a search term such as “mobile analytics” or browse our content using the filters above.