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Why beauty brands are betting on augmented reality

April 2017

I recently wrote about how consumers are increasingly turning to their smartphones to search, browse and buy beauty products. One thing I failed to mention, however, is the fact that many are...

Three marketing trends to watch in 2016

2016

Every year, marketing managers identify their primary areas of focus for the coming year. At a macro level, the same topics come up again and again – personalisation, mobile and social. There’s...

How brands can build brilliant customer relationships

2015

Gone are the days when a marketer could say that a boosted bottom line was the only end goal. Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do...

Why did people attack Amazon's #PrimeDay?

2015

In the angry aftermath of Amazon’s big Prime Day sales event, the internet’s support of the ecommerce giant turned from #PrimeDay to #PrimeDayFail.

The Internet of Things: a cautionary tale for brands

2015

The belief that the world is moving towards an Internet of Things has never been stronger. The IAB’s recent Mobile Engage was entirely focused on this idea of the connected future. However,...

Mobilegeddon one month on: five rules of thumb

2015

Google's new search algorithm, which has been dubbed 'Mobilegeddon', was feared to bring ruin to businesses without a mobile-optimised site. One month on, what's actually changed?

Enter a search term such as “mobile analytics” or browse our content using the filters above.