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Why beauty brands are betting on augmented reality

April 2017

I recently wrote about how consumers are increasingly turning to their smartphones to search, browse and buy beauty products. One thing I failed to mention, however, is the fact that many are...

Big brands embrace crowdfunding for marketing purposes

February 2017

Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as...

Eight of the best booze brands on social media

2016

Social media can be a tricky beast for alcohol brands. With strict ASA regulations put in place to protect young people, targeting the right audience with the right kind of content is a constant...

Enter a search term such as “mobile analytics” or browse our content using the filters above.