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Advent calendars: Why beauty brands are so keen

November 2017

Advent calendars used to be the hallmark of confectionary companies like Cadbury and Nestle. Nowadays, brands from a whole manner of industries are muscling in on the trend, releasing calendars...

Social Media & Influencer Marketing – Malaysia

February 8 2018

This intensive 2-day course is UK’s most popular introduction to social media and influencer marketing course. This is a great place to start understanding the impact of social media like Facebook,...

Social Media & Influencer Marketing - Singapore

March 15 2018

This intensive 2-day course is UK’s most popular introduction to social media and influencer marketing course. This is a great place to start understanding the impact of social media like Facebook,...

Artificial Intelligence (AI) for Marketing – Singapore

January 16 2018

How soon do you need to prepare for artificial intelligence? Artificial intelligence is already here – it’s no longer a futuristic promise. And it’s been here for years. Companies should already be...

On day one, Amazon starts to transform Whole Foods

August 2017

Amazon's $13.7bn acquisition of Whole Foods, which was announced in June, just closed and on the first day under Amazon ownership, the ecommerce giant began putting its imprint on the upscale grocer.

Nike: Engaging customers across multiple channels

August 2017

Nike: Engaging customers across multiple channels is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Proving Digital ROI Masterclass - Singapore

November 1 2017

A one-day workshop which will demystify the concept of ROI (return on investment) by instructing participants about the key metrics, calculation, and techniques for reporting marketing performance...

Starbucks: Adapting to changing consumer habits

August 2017

Starbucks: Adapting to changing consumer habits is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Enter a search term such as “mobile analytics” or browse our content using the filters above.