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Nike: Engaging customers across multiple channels

August 2017

Nike: Engaging customers across multiple channels is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Starbucks: Adapting to changing consumer habits

August 2017

Starbucks: Adapting to changing consumer habits is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

State of Ecommerce in South-East Asia

2014

The State of Ecommerce in South-East Asia report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in South-East Asia, with a focus on key...

State of Ecommerce in Australia and New Zealand

2014

The State of Ecommerce in Australia and New Zealand report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in Australia and New Zealand,...

Mobile Sophistication and Strategy Report

2013

Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the...

US Affiliate Census

2009

The US Affiliate Census 2009, based on a survey of affiliates, is the most detailed study available about the performance marketing landscape, and essential reading for digital marketers.

Online Lead Generation Report (B2C) 2007

2007

Editor's note: the 2008 Online Lead Generation (B2C) Report has now been published. http://www.e-consultancy.com/publications/online-lead-generation-2008/ The internet is revolutionising the way...

Shopping Comparison - Roundtable Briefing, May 2006

2006

Notes from a recent roundtable on Shopping Comparison, where we discussed the latest trends and issues in the sector, which is growing 30% a year according to the latest Econsultancy estimates. You...

Accessibility – Roundtable Briefing, October 2005

2005

Summary notes from Econsultancy's latest accessibility roundtable, where key trends, issues, tips and tricks were discussed by attendees. Subjects covered included: legality and links to...

Online PR – Roundtable Output, September 2005

2005

A short briefing based on last week's Econsultancy Online PR roundtable, where key trends, issues, tips and tricks were discussed by attendees. The main subject covered was: "How online PR can be...

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