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Mobilegeddon one month on: five rules of thumb

2015

Google's new search algorithm, which has been dubbed 'Mobilegeddon', was feared to bring ruin to businesses without a mobile-optimised site. One month on, what's actually changed?

A Smörgåsbord of Content Marketing Metrics

2014

What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success? Back in 2012 we...

Introducing the Content Marketing Team Matrix

2014

A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content professionals. The table was both practical and...

14 motion design trends for web and mobile interfaces

2014

Simplicity is the key to great design. Anything that complicates or irritates should be immediately jettisoned, in favour of a cleaner approach, and functionality should always come before beauty....

44 reasons why people don't trust your website

2014

Why do people trust - or distrust - a website? What is it about the content, the design choices, or the usability of a website that makes it seem untrustworthy? Last month I spotted this great...

Introducing The Periodic Table of Content Marketing

2014

I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent...

16 content marketing examples that hit the sweet spot

2014

Last year I watched a panel debate on the following question: “Is it content, or is it an advertisement?” The panelists went round and round in circles for an hour, and there was no conclusion. My...

Why this is an extraordinary time to lead marketing

2014

This five part series is designed for all those marketers around the world who are aspiring to lead a marketing function. The objective of this series is to share insights, experiences and ideas...

Bitcoin, mobile payments and the future of money

2014

Money is changing, with a range of innovative new technologies looking to disrupt the established financial structures. Chief among these are the crypto-currencies such as Bitcoin. But what are...

Enter a search term such as “mobile analytics” or browse our content using the filters above.