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Barclaycard: A B2B content marketing journey

2015

What are the challenges for financial service businesses that want to adopt a content marketing model? Barclaycard’s B2B content hub launched a new section this month, ‘News and insights’, so I...

Why I love Sage and its content marketing

2014

Sage has been quietly improving its content and SEO for a while now and its website gives a good indication of how the industry of accounting software has changed online. Here's a roundup of what...

Why this is an extraordinary time to lead marketing

2014

This five part series is designed for all those marketers around the world who are aspiring to lead a marketing function. The objective of this series is to share insights, experiences and ideas...

How banks are using social media

2013

Gone are the days of waiting in a queue in a branch or on the phone to talk to your bank. Today, customers are able to quickly raise their issues through social media, and it has become an...

Three steps to mobile marketing mastery

2013

Mobile marketing involves much more than big budgets and a mobile-optimised website. In particular, as social and location intelligence technologies mature, integrating marketing data from these...

Three inspiring B2B marketing case studies

2013

We get lots of request for examples of good B2B marketing, so here's a trio for you and all your family. For this post, I've been taking a look back at our shortlisted B2B entries from The...

Social data is the honey badger of personalisation

2013

It’s digital marketers’ ultimate prize: consumers fill up the internet with their ideas, preferences and interests. (This is the big, big data, people!) Turn that into real-time offers on your...

Social media: the workflow challenge

2013

What are the challenges of integrating social media into your business? In this post, I'll look at the obstacles that businesses encounter in fitting social media into their day-to-day activities...

APIs: five opportunities and threats for SMEs

2013

APIs (Application Programming Interfaces) are being rapidly adopted by large companies, public bodies and small tech start-ups with equal amounts of enthusiasm. But that’s not the case for small...

Enter a search term such as “mobile analytics” or browse our content using the filters above.